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Protect Your Account Info Make sure you never provide your password to fraudulent persons. PayPal automatically encrypts your confidential information using the Secure Sockets Layer protocol (SSL) with an encryption key length of 128-bits (the highest level commercially available). PayPal will never ask you to enter your password in an email. For more information on protecting yourself from fraud, please review our Security Tips at http://www.paypal.com/securitytips Protect Your Password You should never give your PayPal password to anyone, including PayPal employees.

[Copyblogger] Thesis WordPress Theme Discount (It Wouldn’t Happen but for Black Friday)

Thesis WordPress Theme Discount (It Wouldn't Happen but for Black Friday) Thesis WordPress Theme Discount (It Wouldn't Happen but for Black Friday) If there’s anything I hate, it’s discounting prices. It’s usually just a bad idea. And when it comes to Thesis, Chris and I especially don’t believe in discounting prices… we think the price we charge for Thesis is fair considering the product, the support, and the continual innovative updates. But, this Black Friday thing has become somewhat of an institution in the US. The day after Thanksgiving, everyone seems to discount prices for one day only, even those who usually wouldn’t. I guess we’ll play along… and you get the benefit. We’re offering 20% off for 150 people who use a special code starting right now until Friday night at 11.59 pm Eastern time. We don’t want to interfere with people’s real-space shopping, so the discount code is effective right now - for the first 150 people only. That works out to: $69.60 for Thesis Personal (regularly $87) $131.20 for Thesis Developer (regularly $164) $61.60 for Developer Upgrade (regularly $77) IMPORTANT! - Your must use this code to get the discount - 20D03977D0 (don’t forget this!). ALSO IMPORTANT - Again, this coupon code can only be used by 150 people. If you’ve been thinking of buying Thesis but held off, now’s the time to buy Thesis. Not Familiar With Thesis? Earlier this year, Thesis caught on immediately due to its stellar search engine optimization, usability, accessibility and flexibility. Not to mention stunning typography and elegant design… all right out of the box. Oh, and there’s actually support for your use of the theme? Yep, Chris and an entire community of over 2,500 Thesis owners. What’s continued to improve with each new update (Thesis owners get every new update free) is the flexibility… and this is thanks to two innovative option panels that allow you two customize many elements of your theme without code. Even better, you can change the entire layout, look, and feel from the Design Options panel. The Thesis Options panel lets you easily tweak a ton of stuff that used to require diving into the code. Things like the way your title tags present, to your feed address, navigation elements, comments, categories, stats code, etc. There’s even an incredible multimedia box where you can display videos, ads, Flash animation… and you can even customize what appears in the box on individual posts or pages. Think about that for a minute–you can serve targeted ads and multimedia content based on the content of that page. But the Design Options panel is even more powerful–it allows you to customize fonts and font sizes all across the theme. Best of all, no reinventing of the wheel is required—the resulting typography is expertly constructed no matter what font/size combination you choose. And it gets better… the Layout constructor in the "Design Options" panel allows you to select a 1, 2, or 3 column layout AND to specify the width of your content column. When used in conjunction with the font selector, the layout constructor yields a nearly endless set of design possibilities. Now, your Thesis doesn't have to look like anyone else’s, and you don't have to code anything to make it happen. Thesis 1.4 Coming Shortly The thing that people are beginning to understand is that Thesis is not just a theme, it’s a WordPress code framework. For a search optimized theme, code should be separate from design. But it’s often not, which is why free WordPress themes are full of bloated code that harms search optimization, accessibility, and usability. And you can forget flexibility completely. Chris has already updated the theme with “hooks” that allow Thesis to support any design with the same code framework. For a striking example of that, click though and look at Copyblogger. Yep, it’s built on Thesis, and looks not a bit like the original thing. What’s happened is that theme designers are starting to provide custom looks for Thesis owners, at a fraction of the cost and time. The coding work is already done and optimized, which allows designers to do what they do best–create a stunning presentation for your website or blog. When Thesis 1.4 arrives, the initial vision for Thesis will be in place. A WordPress-powered site that can look like a “blog” or it can have a “magazine-style” front page that fronts any website. And Chris is working hard to give you custom landing page options that will make you a marketing machine, while making the old-style “blog” look silly. But I’ll talk more about that later. You’ll get all the good stuff that’s coming by buying now, and you’ll save 20%. But move fast, people have been tweeting and posting about this special all evening. Buy Thesis today. • Email to a friend • Related • View comments • Track comments • •

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[Copyblogger] The Ultimate Blogger Writing Guide

The Ultimate Blogger Writing Guide The Ultimate Blogger Writing Guide There are hundreds, perhaps thousands, of writing guides out there. But in my opinion, none surpass the simple, direct advice of The Elements of Style by William Strunk, Jr. and E.B.White. This classic serves up much good advice, especially in the last 20 pages in a section titled "An Approach to Style." Nowhere have I seen more helpful advice in so few words and with such precision. This is why I always keep this book within reach. If (for shame) you don’t already have this reference in your library, I will leave it to you to explore it in depth. But I would like to provide my own version of eight important writing tips as they apply to blogging. Put the reader first. The purpose of writing is clear, sometimes persuasive, communication. It is not about you or your clever ideas. If you write to impress, you will distract the reader from the content. Good writing is like a store window. It should be clean and clear, providing an unobstructed view of the contents within. Organize your thoughts. You don’t need a detailed outline for most writing. But you do need to know what you want to say before you say it. If you’re comfortable with the sort of outline you learned in school, use it. Otherwise, simply jot down the important points you want to make and arrange them in the order you want to make them. Eliminate any ideas that are not directly related to these points. Use short paragraphs. Look at any newspaper and notice how short the paragraphs are. That’s done to make reading easier since our brains take in information better when ideas are broken into small chunks. In ordinary writing, each paragraph develops one idea and includes many sentences. But in blogging, the style is less formal and paragraphs may be as short as a single sentence or even a single word. Use short sentences. You should keep sentences short for the same reason you keep paragraphs short: they're easier to read and understand. Each sentence should have one simple thought. More than that creates complexity and invites confusion. Use simple words. Since your purpose is to communicate and not impress, simple words work better than big ones. Write “get” instead of “procure.” Write “use” rather than “utilize.” Use the longer words only if your meaning is so precise there is no simpler word to use. Be specific. Don’t write "Many doctors recommend Brand X." Write "97% of doctors recommend Brand X." Don't write "The Big Widget is offered in many colors." Write "The Big Widget comes in red, green, blue, and white." Get to the point. Say what you mean. Use specific nouns. Write in a conversational style. There is a road sign often posted near construction sites that always irritates me. It reads, "Maintain present lane." Why so formal? A more conversational style would be better: "Stay in your lane" or "Do not change lanes." If you write as if you're wearing a top hat and spats, you distance yourself from the reader and muddle the message. Be clear. This may be the most important rule of all. Without clarity, your writing fails on every level. You achieve clarity when you accurately communicate the meaning in your head to the head of your reader. That’s difficult. Look at your writing with an objective eye. Consider what might be misunderstood and rewrite it. Find what is irrelevant and delete it. Notice what is missing and insert it. When writing fails, it’s probably because you don’t have something to say, are too concerned with affecting a style, or both. Follow the suggestions here, and you will avoid these problems and many others. Plus you will find that your copy is more lively, more meaningful, and more profitable. About the Author: Dean Rieck is a leading direct marketing copywriter. For more copywriting and selling tips, sign up for Dean's FREE direct response newsletter or subscribe to the Direct Creative Blog. • Email to a friend • Related • View comments • Track comments • •

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[Copyblogger] Everything I Need to Know About Blogging I Learned in High School

Everything I Need to Know About Blogging I Learned in High School Everything I Need to Know About Blogging I Learned in High School It's true. I'm not saying that blogging is like high school (although some might disagree at times), but you might have learned a few things about effective blogging while you were there, no matter how long ago it was. In the old days of functional writing tests, high school teachers would teach students to consider the FAT-P before they sat down to write. FAT-P stands for: Form Audience Topic Purpose Although basic, it's something you should consider every time you sit down to write a blog post. Let's take a look at exactly how FAT-P applies to blogging. Form The form of any written communication can have a big impact on the message conveyed. Obviously, the form of a text message requires different demands and stylistic rules than a business report. Likewise, the form of a blog post has its own unique set of requirements. First and foremost, a blog should be physically easy to read. Your audience is looking at a computer screen which is much different (and more demanding) than reading a book. Use whitespace (the space without words) and text spacing to your advantage. A simple line space between paragraphs can have a big impact on the success of a blog post. It is also a good idea to keep paragraphs short. This is not the place for long, verbose paragraphs. Shorter paragraphs are easier to read and they help make better use of whitespace. While there are exceptions to every rule, five lines or so seems to be a good, easy to read length. Likewise, try to write tight sentences that are to the point. Think like Hemmingway and get rid of words you don't need. I find myself constantly revising as I write, usually looking for a more direct way to convey my message. Unfortunately, the typical blog audience has a fairly short attention span and wordy text will drive them away. There is a reason bullet points are so popular in blogs. They are a quick and easy way to disseminate information. Audience Who will be reading your blog? Will they stumble upon your blog through a Google search? Are they experts in a certain field? Do you get a lot of return readers that understand your tone and voice? You want to capture an audience that keeps coming back. Although it sounds obvious, every word you write should be directed toward the audience you want to capture. When a reader searches Google, he/she is usually looking for specific information. Make it easy for them. If your blog provides the answer, chances are they will be back. Likewise, if your site is easy to navigate, and related topics and posts are easy to find, the reader might just stay and look around. As you build your audience, consider your analytics when writing posts. Does your audience respond well to particular topics? Which posts generate the most comments or drive traffic? Build upon the successful posts even if they take your blog in a different direction then you originally intended. Remember, your audience is key to the success of a blog. Write for them, not you. Topic This seems obvious, but what is your post about? Stay on topic. If you find yourself moving to another topic, save it for another post. Most readers would rather read a number of short posts on individual topics than a long post that wanders all over the place. A concise post will also do better with the search engines. In a well written post, the topic is clear and keywords stand out. Don't forget the headline or post title. In a well written headline the topic of the post is clear. Many readers find blog posts through feed readers, social media sites such as Digg or through search engine results. These readers will usually decide what to read based on little more than a headline. A well written headline identifies the topic and generates enough interest for readers to click through to the entire post. Purpose Why are you writing this post? Is it to provide information? Is it to entertain? Is it to build a community? Usually a good blog post does all of these things. However, when you sit down to write, consider exactly what you want to accomplish and what information you want to convey with your post. As you write, check to see if you are fulfilling that purpose. You may find that the purpose has changed. Fine, revise to meet the new purpose. When you have a defined purpose in mind, writing a clear, interesting blog post becomes much easier. Seems easy enough doesn't it? However, in a world where online audiences are bombarded with information, this simple concept is often forgotten. Sometimes a little FAT-P can go a long way. About the Author: Jim Lodico is a freelance copywriter and public relations/business communications consultant. He just started a new blog exploring the business side of social marketing. • Email to a friend • Related • View comments • Track comments • •

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[Copyblogger] Partnering Profits is Live…

Partnering Profits is Live… Partnering Profits is Live… If you’ve been waiting to see the full Partnering Profits offer, click here to do that now. If you haven’t, but want to check out the sales page to see my approach, feel free. If you’re sick to death of hearing about Partnering Profits, never fear… we now resume normal Copyblogger programming. Peace- Brian • Email to a friend • Related • View comments • Track comments • •

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