MyM Weekly Update

The Weekly Marketing y Medios Report is online.		July 09, 2008
Ingrid Otero-Smart Named CEO, Casanova Pendrill July 09, 2008 - Dan Nance (shown here) moves up as chairman; Otero-Smart joins the agency on Aug. 4 from Anita Santiago Advertising, where she has served as president since 2005. Diageo's McMahan In as Heineken CMO July 09, 2008 - The former Diageo-Guinness USA executive, will take over the reins on July 14. He succeeds departing CMO Ken Kunze. CaribeVisi�n to Tap Viewers via Text July 09, 2008 - The upstart network has formed a joint venture with Tactical Wireless to connect Hispanic viewers with its programs via user-paid text messaging. Telemundo to Broadcast 'Olympic Experience' via TV, Web July 08, 2008 - The network will air nearly 400 hours of the Summer Games via broadcast TV and more than 200 hours online at OlimpiadasTelemundo.com, starting Aug. 6. Consumers Using TV, Web More Than Ever July 08, 2008 - The average American watched 4 percent more TV in May compared to the same period last year, a total of 127 hours and 15 minutes, per Nielsen data offering comparable estimates for TV, online and mobile. GMC, YahooTelemundo.com Team Up for Digital Soccer Reality Series July 07, 2008 - The automaker and Web portal in August will mount "Gol de Media Cancha" ("The Longshot"), featuring would-be pros vying for a slot on the Miami FC. UPDATED: Home Depot, Univision Debut Web Fix-it Show July 03, 2008 - The home improvement retailer has partnered with the Web portal in an online remodeling and repair show called "Handyman Al Rescate." Pepsi's CMO Prepares to Exit July 03, 2008 - Perhaps best known for the successful launch of Mountain Dew Code Red in 2001, Nicholson has led marketing efforts since 2005. Heineken USA Hires Dieste, G2 for Promotional Work March 19, 2007 - As part of a consolidation of its retail marketing efforts, the Dallas shop will drive the development of the beer importer's Hispanic market programs and broader portfolio of Dutch, Mexican brands, which will be implemented by G2. UPDATED: Univision Stations Top June News Ratings in L.A., N.Y. July 02, 2008 - KMEX Univision 34 in Los Angeles and WXTV Univision 41 in New York claimed the most-watched newscasts last month, per Nielsen. FOR THESE NOTICIAS AND MORE CLICK HERE AT THE ROUNDTABLE Adweek Media, the Nielsen group that houses Adweek, Brandweek, Mediaweek and Marketing y Medios, invites you to join At The Roundtable, a new online community designed for professionals in the marketing, media and agency industries. Just click HERE to get started. At The Roundtable lets users build profiles, connect with others, look for new jobs and recruit new hires. Registration is free.
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