The Simple Power of a Killer OfferI'm wolfing down mac and cheese. I drop a noodle on the floor. I look at the dog. She looks at me. I point at the prize. She's on it. We both benefit. Simple as that. P.S. No, I'm not comparing prospective customers and clients to canines. But to kick in a Pavlovian response each time you ding the bell, check out 58 of the World's Greatest Offers. |
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