Wednesday, January 21, 2009

[Copyblogger] The Marvin Gaye Guide to Unique and Exceptional Content

Copyblogger


The Marvin Gaye Guide to Unique and Exceptional Content

Marvin Gaye

Smart online marketers and publishers know the secret to success is unique content. And yet, that's often easier said than done.

Social media is filled to the brim with regurgitated news, views, advice and tutorials. The original idea that everyone's unique opinion would make the difference just isn't holding up.

It takes something more than your opinion. Because, you know… everyone's got one of those.

To create unique content even with rehashed subject matter, you've got to add more unique value. All it takes is a lot of thought and a healthy dose of courage.

What's This Got to Do With Marvin Gaye?

So, maybe you're wondering what's going on with the Marvin Gaye reference.

On the off chance you're not familiar with Marvin Gaye, he was Motown's top-selling solo artist during the sixties, and ranked by Rolling Stone as #6 in its list of The Greatest Singers of All Time. Part of what made Marvin so great was his unique approach to soulful songwriting and performance.

But how can Marvin Gaye help you when everyone's doing the same ol’ thing? Well, watch and listen to his rendition of The Star Spangled Banner, and maybe you'll find your own unique inspiration that sets you apart from the pack.

About the Author: Brian Clark is Executive Editor of Copyblogger, and co-founder of Teaching Sells and DIY Themes. Get more from Brian on Twitter.


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