How to Use Content Marketing to Turn Prospects into BuyersWhat’s all this you keep hearing about content marketing these days? Well, basically it’s what we’ve been talking about on Copyblogger for the last three years. It’s all about using relevant and valuable information to turn prospects into buyers. When I talk to people about the topic, however, it seems many have a hard time getting their heads around it as an overall strategy. If that’s you, or you just want to hear from some of the leading authorities in the field of content marketing, you’re in luck. Joe Pulizzi and Newt Barrett have a great book out called Get Content, Get Customers. I’ll be participating in a teleseminar about content marketing with Joe and Newt, along with Rohit Bhargava, author of Personality Not Included. It happens next Wednesday, February 11 at 3pm Eastern Time… and it’s absolutely free. Get more details and sign up here. Should be an extremely informative call with this lineup.       |
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