Does Copywriting Matter to the Multimedia Web?It's no secret that the web is moving more and more towards video and audio content. Text is still going strong and will always be a prominent part of the web content mix, but the shift towards multimedia will only continue and intensify. And for some, this is very good news. Not every one is (or wants to be) a great writer, and audio and video content can allow these folks to shine. So does copywriting matter if you're not dealing exclusively with the written word? Well, given the subject matter of this blog, what do you think? The answer, of course, is an unequivocal yes. In fact, multimedia combined with a strong working knowledge of how best to present information (which is what copywriting is all about) can make you an incredibly engaging and influential web presence. All you need is a nudge in the right direction. So here's what's coming in this Multimedia Copywriting series:
Stay tuned… About the Author: Brian Clark is Executive Editor of Copyblogger and co-founder of DIY Themes, creator of the innovative Thesis Theme for WordPress. Get more from Brian on Twitter.       |
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