Agencies, Freelancers, Design, Copywriting & more.: [Copyblogger] What’s the Real Deal About Product Launch Formula?

Monday, April 13, 2009

[Copyblogger] What’s the Real Deal About Product Launch Formula?

What's the Real Deal About Product Launch Formula?

What's the Real Deal About Product Launch Formula?

People are always emailing and asking if Jeff Walker's Product Launch Formula is worth the investment. Since I've endorsed both Jeff and his training in the past, I'm putting together this quick summary of what you should know about it.

I guess I can sum it up in 3 points:

I first purchased PLF back in 2005, before Copyblogger existed and before anyone in the online world knew who I was. I paid for the training again last year when PLF was updated for all the changes happening in social media. The concepts and strategies Jeff teaches are woven into the very fabric of my businesses.
This is not a "get rich quick" product. In fact, there's no such thing as a "get rich quick" product (you knew that already, right?). But if you're willing to learn and apply these tactics and strategies into a product or affiliate-based business, it's hard to imagine that you wouldn't enjoy greater success.
PLF is not just about those big spectacle-like launches that the Internet marketing guys do. You can try one of those, but the real benefit of PLF is as a continuous business-building strategy that "stacks" and increases your sales success over time. To me, this approach is way more powerful without being quite so obvious.

Jeff is re-opening Product Launch Formula on Wednesday April 15, and as always, I'm sure he'll attract as many new students as he can handle. Also as usual, we'll have some seriously cool extras for Copyblogger readers who decide to take the course.

You can get a huge amount of information about how PLF works for free by watching Jeff's 70-minute live presentation plus 3 other training videos. Jeff is a really low-key guy, and frankly he gives away some serious insight into how it all works without charging you a dime.

About the Author: Brian Clark is Executive Editor of Copyblogger and co-founder of DIY Themes, creator of the innovative Thesis Theme for WordPress. Get more from Brian on Twitter.