Leverage Latin Music to Grow Your Business

Below is a new promotional strategies newsletter from Billboard. If you have problems viewing, click here.
If you do not wish to receive our newsletter in the future, please click on the manage subscription link at the bottom of the newsletter.

It’s no secret that the U.S. Latino market is a force to be reckoned with. With a population that is now more than 45 million people strong and a spending power that is expected to top a trillion dollars in 2010, marketers who don’t pay attention to the wants and needs of this growing demographic powerhouse will quickly get left behind. Because of the high concentration of Latino youth and their consumption of all things digital, online music serves as a powerful, cost-effective tool for businesses interested in connecting with this key consumer base. To address this need, Billboard recently launched billboardcanciones.com, a Spanish/English music store tailored to the diverse U.S. Latino population. The site features more than 100,000 Latin tracks in genres ranging from Rock Latino to Cristiana, along with access to the entire Billboard music catalog of more than three million tracks. It is ideal for businesses looking for a compelling incentive or reward that can be personalized to the unique tastes of the recipient.       45 Million & Growing Population According to the U.S. Census Bureau, there are 45.5 million Hispanics living in the United States, and the population is growing quickly. From 2000-2006, Latinos accounted for more than half of the entire U.S. population growth. Latinos now represent 15% of the overall U.S. population, up from 12.6% in 2000.       The Youth Have It The U.S. Census Bureau reports that over half of the U.S. Latino population is under the age of 27, and one-third are under the age of 18. This puts the median age of Latinos at 27, compared to 40 for Whites, 35 for Asians, and 31 for Blacks. The Latino youth factor is expected to play an even bigger role in the future. According to an article by Conor Dougther and Miriam Jordan of the Wall Street Journal, 62% of the U.S. Latino population growth between 2006 and 2007 resulted from births, not immigration – a trend that is expected to continue.       Avid Downloaders of Digital Content View Latin Music Store>> A March 19, 2009 report by Scarborough Research found that Hispanic Internet users ages 18 years and older are 21 percent more likely to download digital content than the adult population as a whole – with music downloads leading the pack. According to the report, titled “The Power of the Hispanic Consumer Online,” 42 percent of Hispanic Internet users said they had downloaded some form of digital content during the previous 30 days, compared to 35% of the total Internet population. Music topped the download category for both Hispanics and the total Internet population, with 32 percent of Hispanic Internet users downloading music in the month prior to polling, compared to 24 percent of Internet users as a whole.       Trillion Dollar + Spending Power The spending power of the U.S. Latino market is expected to top more than $1.2 trillion in 2011, according to a July 2007 report by the Selig Center for Economic Growth at the University of Georgia. This, according to Investment News, accounts for nearly 10 percent of the total spending power in the United States.       Concentrated Population Base While the Latino population in the United States has started moving into the Midwest, Mideast and other non-traditional areas, 2007 statistics from the Pew Hispanic Center show that the population base is still largely concentrated – with four states making up over 63 percent of the entire U.S. Latino population. These states are California (29 percent), Texas (18.9 percent), Florida (8.3 percent) and New York (6.9 percent).   Billboard Music Promotions are delivered through promo codes that can be distributed in-pack, on-pack, via custom-branded cards or virtually.   To redeem the music, recipients simply log onto our Web-based music store billboardcanciones.com – which if desired can feature a customized landing page for your business – and select from our library of more than 3.4 million songs. Upon entering their promo code at checkout, our download manager quickly downloads the selected tracks directly into their iTunes or Windows Media Player libraries.    Launching a Billboard Music Promotion is easy.  Just tell us how many music codes you want to deliver, how many songs should be offered on each music code, and how you want to distribute the codes. We’ll take care of the rest – including promo code generation, card printing (if necessary), custom landing page development and hosting, music fulfillment and live bilingual customer support.  *Environmentally friendly cards are available   • Over 3.4 Million Tracks • English and Spanish Music Stores • Bilingual Customer Support • Web Based Service – No Software to Install • Broad Platform Compatibility (PC, Mac, Linux) • Intuitive User Experience   Put the Billboard Latin Music Store to Work for Your Business Tell us what you want to accomplish and we'll help you develop the solution you need. Call 646-654-4677 or email diane.driscoll@nielsen.com

To take your email address off of the list for future messages from Billboard Events, please follow this link.

Billboard Events • Nielsen Business Media • 770 Broadway • New York, NY 10003