| The Marketing y Medios Weekly Report is online. | April 21, 2008 | |
  LatinWorks Acquires Cultura April 21, 2008 - Omnicom Group's Hispanic shops will integrate the business operations and client roster of Dallas-based Cultura into LatinWorks of Austin, Texas, in a deal that gives LatinWorks majority ownership.   Cultural Messaging Key to Reaching Young Latinos April 21, 2008 - Gen Y Hispanics prefer brands that cater to their dual cultures, per Christy Haubegger, (shown here), who oversaw IG's just-released Latino Intelligence Report 2008.  Mexico, China Soccer Wins for Telemundo April 18, 2008 - The contest was the most watched program in top U.S. Hispanic markets, including Los Angeles, where the broadcast pulled in male viewers in three age demos and adults 18 to 39 delivered a 38% share of Spanish TV.  NBCU to Launch Rosario Dawson Web Series April 17, 2008 - The sci fi series "Gemini Division" is a future set New York cop show featuring human clones.  Terra, Warner Music Ink DVD Promotion Deal April 16, 2008 - The Web portal will tout the upcoming DVD release of rock group Man� via a bilingual online promotional push.  MTV Tr3s Ad Sales VP Neuhaus Joins LATV April 16, 2008 - His appointment as eastern regional sales director comes as the fledgling network prepares to host its first upfront presentation on May 1 in New York.  Hola Networks Mount Video on Display Ad Platform April 15, 2008 - The online ad network has incorporated video into its ad display platform to provide users with interactivity and marketers with measurable data.  ImpreMedia Debuts Flagship Site April 15, 2008 - The Web portal combines the digital properties of the Hispanic media company's daily, weekly and monthly titles into Impre.com, an integrated online network. 'Premios Billboard' Score Ratings Hit April 14, 2008 - Thursday night's live broadcast pulled in nearly 6 million unique viewers, including a record 2 million total viewers, making it the network's No. 1 primetime special among persons 2+ and women in the 18 to 34 and 18 to 49 demos.  SBS, MySpace Latino Partner to Lure 1 Million 'Amigos' Online April 14, 2008 - The Hispanic media company's TV and radio properties will launch a creative effort aimed at drawing 1 million Latinos to the bilingual social networking site launched April 8.  Culture, Technology Key to Reaching U.S. Hispanics April 14, 2008 - Connecting with Hispanics means looking beyond language and targeting audiences based on cultural lifestyles, demos and consumer behaviors, per an expert lineup featured at Adweek Media's Voz Latina conference.  HipCricket Creates Hispanic Mobile Marketing Network April 10, 2008 - Radio groups Bustos Media, Lotus sign on as part of a national Latino-targeted digital advertising network of as many as 100 radio, TV affiliate stations in 24 markets.  'In Culture' Strategy Key to Multicultural Efforts  Univision, Nielsen Unveil Research Tool April 10, 2008 - In next month's upfront, the Hispanic TV network will use only fusion data from the Los Angeles market.  MSN Latino, Remezcla.com Team up With Zune in Digital Deal April 09, 2008 - Microsoft Corp. has forged harmonious partnerships with the Web portals to connect Latin artists online with consumers via an exclusive sponsorship. UPDATED: ImpreMedia, MySpace Kick-up Digital Soccer Content Deal April 08, 2008 - The bilingual platform, part of MySpace Latino's official launch today, will feature real-time sports and soccer headlines, news and analysis.  Latin Grammys Pick Houston April 08, 2008 - The 9th annual music awards show will be broadcast live Nov. 13 via Univision from the Toyota Center, the Latin Recording Academy announced today.  Media Exec Jacqueline Hern�ndez to Join Telemundo as COO April 07, 2008 - The People en Espa�olpublisher fills a new slot at the network, overseeing domestic revenue and marketing; digital media and emerging platforms; Latino youth network mun2; affiliate relations and research. She will report to Don Browne, president.  Hispanic Marketing Report: Text Market April 07, 2008 - U.S. Hispanics are quite sophisticated mobile phone users and in many tech categories they are ahead of the curve in mobile computing.  Hispanic Marketing Report: Sign of the Times April 07, 2008 - ZipCast is one of several companies pushing digital out-of-home advertising, but it may be the only one that's Hispanic-targeted  Marketers of the Next Generation April 07, 2008 - If Heineken USA's Tecate knows its drinkers, it's because brand director Carlos Boughton, (shown here on this week's Brandweek cover) knows them even better.  Modelo Taps Hispanics en Espa�ol April 04, 2008 - Crown Imports touts the Mexican beer's quality in its first national Spanish-language campaign via Hispanic TV networks Telemundo and Univision. Univision Campaign Wins Peabody April 03, 2008 - The network's Ya Es Hora (It's Time) effort to get Hispanic immigrants to become U.S. citizens is among the best in electronic media for 2007.  Univision Online's Saralegui Resigns April 02, 2008 - The top executive stepped down Tuesday (April 1), per the media company. Chief strategy officer Cesar Conde will serve as interim president until the post is filled.  Dieste Names MTVN's Qui�oy CEO April 02, 2008 - In a key repositioning of its team, Melisa Qui�oy joins the Hispanic shop effective immediately and fills the post left vacant by the retirement last year of former CEO Warren Harmel.  Telemundo Road Show Touts Content, Data, Personal Touch April 02, 2008 - After a third week of client meetings in top U.S. Latino markets, sales VP Mike Rodriguez (shown here) said the Hispanic network is primed to bring in wide-ranging integrated deals aimed at serving marketers and reaching consumers worldwide. ImpreMedia, McClatchy Ink Content-sharing Deal April 01, 2008 - The companies will share Spanish-language content in a partnership that will have news and information reaching nine of the 10 largest Hispanic markets.  Azteca Am�rica to Debut Regional Mexican TV Show April 01, 2008 - Billing itself as the first regional Mexican TV program produced in New York City, El Takonazo debuts in New York and Chicago on Friday (April 4).  Ad Spend in 2007 Up 0.6% March 31, 2008 - Some traditional media outlets are demonstrating resilience and strong growth in an overall soft economy, per Nielsen.  S� TV Debuts New On-air Look March 31, 2008 - The cable network aimed at English-speaking Latinos is rolling out a new look inspired by pop art and iconography derived from the cultures it serves.  New Univision Takes Shape March 31, 2008 - New sales chief David Lawenda (shown here) has restructured the Hispanic network's ad sales with new talent and a consumer-centric upfront mission.  Dieste Realigns Team, Taps BBDO Contrapunto's Cabrera to New Post March 28, 2008 - Alvaro Cabrera joins the agency effective immediately as executive director, integrated communications, overseeing the digital, direct marketing and media teams.  Telemundo's Dryfoos Lands at Univision March 28, 2008 - He will report to Ray Rodriguez, Univision president and COO, and will oversee business affairs for the company's TV, radio and online operations.  MTV Tr3s Goes Mobile via Verizon March 28, 2008 - Some of the bilingual youth network's popular programs are available via wireless beginning today.  Updated: Judge Rules on Clear Channel Buyout March 27, 2008 - Radio giant, equity firms claim legal victory over banks but the broadcaster's stock price Thursday of $29.60 suggested some investors still have doubts.  NAHJ Drops 'San Jose Mercury News' From Diversity Program March 26, 2008 - "More positive signs in hiring and retention of journalists of color" are needed at the California daily, per the Hispanic journalists' group.  PR Newswire Debuts MultiVu Latino March 25, 2008 - The new division will provide broadcast public relations and multimedia services to the U.S. Hispanic market.  State Farm Shows Latinos at Life's Intersections March 24, 2008 - A multiplatform campaign out this week highlights pivotal times in the lives of U.S. Hispanics when the insurer's services and agents are there.  Domino's Delivers en Espa�ol March 24, 2008 - The company is the first to serve up an automated phone system featuring a personable digital Latina voice, designed to cater to Spanish-dominant Latinos. Azteca Am�rica Joins Direct TV M�s March 21, 2008 - The Hispanic TV network has joined the satellite provider's Latino-themed programming package, boosting viewership and giving Azteca a national profile.  Televisa Takes on Univision March 20, 2008 - A 3-year-old lawsuit between the Mexican media company and the top-rated U.S. Hispanic broadcast network is scheduled to go to trial next month.  Film Industry in Cuba Awaits Next Revolution March 20, 2008 - With political change afoot on the island nation, and perhaps also in the U.S., hope is on the rise that Cuban filmmakers soon will be able to connect with their U.S. colleagues. AT THE ROUNDTABLE | | |
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