Tuesday, September 2, 2008

[Copyblogger] What is Lateral Action?

Copyblogger


What is Lateral Action?

Lateral Action logo

Some of you might have noticed I've had a link to a site called Lateral Action in my signature line all summer. It's taken us a bit longer than we expected to get launched, but I think it'll be worth the wait.

So what is it?

Lateral Action is a new blog that explores the intersection of creativity and productivity. It's a joint effort between me, creativity guru Mark McGuinness, and Tony Clark, who is still not my brother.

It's not just about creativity… it's about taking innovative action that makes a difference.

It's not just about getting things done… it's about getting things done that matter.

We're launching the site with three videos, the first of which debuts tomorrow.

I'll let you know when it's live, okay?

About the Author: Brian Clark is the founding editor of Copyblogger, and co-founder of DIY Themes and Lateral Action. Get more from Brian on Twitter.


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