MyM Monthly Update

The February Hispanic Marketing Report is online and in print.		February 04, 2008
Hispanic Marketing Report: Lust in Translation February 04, 2008 - T&A is a hallmark of Spanish-language TV. Are marketers OK with that? It may be a media buyer's biggest quandary. Hispanic Marketing Report: A-B Courts U.S. Latinos February 04, 2008 - Anheuser-Busch mounts the national launch of its Mexico-inspired beers Budweiser & Clamato Chelada and Bud Light & Clamato Chelada as brewers experiment with domestic Hispanic beers to jolt sluggish sales. 'La Opini�n' Backs Obama, McCain February 03, 2008 - With the California primary coming up Tuesday, La Opini�n, the nation's largest Hispanic newspaper, has endorsed presidential candidates from both political parties. MTV Tr3s Debuts Latino Artists Campaign February 01, 2008 - The yearlong push via TV spots, online and wireless showcases the music and lives of viewers' favorite artists, with bachata pop quartet Aventura leading off the promotion launching today. NFL, Univision Make Digital Pact January 31, 2008 - In a bid for Hispanic fans, the National Football League is joining forces with Univision Online and Latin pop artists for a music-infused Super Bowl weekend. Telemundo Shuffles O&O Managers January 31, 2008 - Top managers promoted today at stations in New York, Dallas, Denver, Las Vegas and San Antonio. Spanish Radio's 'El Cucuy' to Host Primetime TV Show January 30, 2008 - The two-hour weekly variety show debuts Feb. 23 on Azteca Am�rica and is billed as "the alternative Saturday night programming option," going up against Univision's ratings powerhouse Sabado Gigante. Telemundo Does Syndie 'Dance' January 30, 2008 - The network and its international distribution arm are on a global syndication blitz, acquiring rights to a Brazilian soap, inking deals to adapt a drama series and a telenovela for Russian TV and signing on to adapt a popular Hispanic dating show for Paris television. Latinvox Rebrands, Expands Mission January 29, 2008 - The Hispanic shop has changed its named to "the vox collective," and expanded its business focus to include broader general market services such as cause-related, interactive, lifestyle and multicultural marketing. Advertisers Spend Big on Radio Targeting Blacks January 29, 2008 - A first-ever analysis said $805 million was spent on radio formats targeting African Americans, including Urban, Black News/Talk, Gospel and Smooth Jazz, comprising 35 percent of $2.3 billion in total spending over a 12-month period, per Nielsen. MLS, Univision to Embark on 'Sue�o' January 28, 2008 - For a second straight year, the league and the network will launch a national TV search to find the next great soccer player. Clear Channel Orders Q1 Hiring Freeze January 28, 2008 - The company has called for immediate expense reductions in research, advertising and promotion, new sales hire guarantees, new hires, even discretionary travel and entertainment. Univision's 'Al Diablo' Tops 'La Fea' January 25, 2008 - The novela's Jan. 21 debut pulled in 2.8 million viewers, the largest audience ever for the network, breaking its own ratings records for the premieres of La Fea M�s Bella and Rub�. Telemundo, Sony to Co-produce 'Do�a Barbara' January 25, 2008 - A classic in Latin American literature will become the next major global telenovela created by the studios, following the successful 2007 run of Zorro: La Espada y la Rosa. FCC Gives Green Light for Clear Channel to Go Private January 25, 2008 - The private-equity deal will result in the sale of 42 stations. Shakeup at Sprint: 3 Top Execs Out January 24, 2008 - In are: John Garcia, (pictured here) currently SVP, product development and management, who's been named acting CMO; SVP and controller William G. Arendt, who will serve as acting CFO; and regional president, sales and distribution, Paget Alves, will serve as acting president, sales and distribution. Sony Latin America Aims Handycam Biz at Alma DDB January 23, 2008 - The Hispanic shop has been selected to handle creative duties for the Latin America launch of the Handycam, following a review, the ad agency said. FOR THESE NOTICIAS AND MORE CLICK HERE
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