MyM Weekly Update

The Weekly Marketing y Medios Report is online.		February 20, 2008
Univision Mounts Multimedia Coverage of Texas Democratic Presidential Debate February 20, 2008 - The network's broadcast, digital and mobile channels will provide extensive coverage of the Texas showdown Thursday night between Democratic frontrunners Sens. Clinton and Obama. La Coste�a Orders Creative via Concept Caf� February 20, 2008 - The Miami ad shop will handle creative duties for the maker of Mexican salsas, beans, peppers and the nation's No. 1 selling jalape�o brand. 'Sun-Sentinel' Reporter Only U.S. Newspaper Journalist in Cuba as Castro Resigns February 19, 2008 - Ray Sanchez (shown here) is the sole U.S. newspaper correspondent reporting from the island nation on one of the biggest stories for Cuban Americans. Telemundo, Univision Announce Upfront Plans February 19, 2008 - Telemundo will replace the upfront with a series of regional client meetings in major Hispanic markets in March; Univision will hold its presentation to advertisers on May 14. J.C. Penney Preps Spring Ad Blitz February 19, 2008 - The push for the retailer's American Living line, created by Polo Ralph Lauren's Global Brand Concepts, kicks off via Univision Feb. 21, debuting during the Oscars Feb. 24. Latinos, Others Unprepared for DTV February 15, 2008 - More than 13 million households, including 17.3 percent of U.S. Hispanic homes, are unprepared for the TV industry's transition to digital in 2009. In homes with multiple TV sets, 26.2 percent of Latino households have one or more unready sets, per Nielsen. Clear Channel Gets OK With Caveat February 14, 2008 - Group must divest stations in four markets where private equity investors Bain Capital and Thomas H. Lee Partners have ownership interests in Cumulus Media Partners and Univision. Post-Newsweek Signs on WorldLink February 14, 2008 - The ad sales firm will handle DR marketing duties for its major market TV stations and four LATV affiliates. Hispanic Media, Wal-Mart Aim DTV Awareness Campaigns at Latinos February 13, 2008 - Telemundo, V-me, DirectTVM�s and others launch efforts to educate viewers on the transition to digital. RAB's Haley Sees Radio's Future in Mobile Devices February 13, 2008 - He says the industry plans to expand radio delivery by putting radio receivers "on every mobile phone, PDA and MP3 player within the next five years." SBS Expands Top Radio Shows to Miami Mexican Regional Station February 12, 2008 - Launched last month, WRAZ "La Raza" 106.3 FM has added three top SBS radio shows offering a lineup of Mexican and Central American DJs in tune with Southern Florida's growing audience for Norte�o music. Branded Entertainment on the Rise February 12, 2008 - Event sponsorship and marketing, paid product placement, advergaming and webisodes climbed nearly 15 percent to a record $22.3 billion in 2007, per PQ Media. FOR THESE NOTICIAS AND MORE CLICK HERE AT THE ROUNDTABLE Adweek Media, the Nielsen group that houses Adweek, Brandweek, Mediaweek and Marketing y Medios, invites you to join At The Roundtable, a new online community designed for professionals in the marketing, media and agency industries. Just click HERE to get started. At The Roundtable lets users build profiles, connect with others, look for new jobs and recruit new hires. Registration is free.		<
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