The monthly Hispanic Marketing Report is online and in print. | June 09, 2008 | |
AT&T Dials Up Olympics Ad Push Featuring 'First Family of Taekwondo' June 09, 2008 - The telco has launched a Latino-targeted effort showcasing siblings Steven, Mark and Diana Lopez of the U.S. Olympic Team. Hispanic Marketing Report: Are You Ready for Some F�tbol? June 09, 2008 - Soccer is finally getting an audience and sponsorships in the United States as Hispanics and marketers get into the game. Nancy Tellet Joins MTV Tr3s June 06, 2008 - The Hispanic consumer expert and former vp, media services director, Siboney USA, assumes the new post of vp, research, consumer insights. Azteca M�xico to Air via DirecTV M�s June 05, 2008 - The 24-hour satellite channel will feature programming from TV Azteca's three Mexican networks. ImpreMedia, Rayo Ink Content-Sharing Deal June 05, 2008 - The Hispanic newspaper chain will publish portions of Oscar De La Hoya's autobiography, Un Sue�o Americano, on sale June 10, via its daily and weekly newspapers. Minority Journalists' Presidential Forum To Air in Prime Time June 05, 2008 - A candidates' forum with the presumptive Democratic and Republican nominees will be broadcast live by CNN on July 24. Time magazine is a co-sponsor. StrawberryFrog Scores PepsiCo Brands June 05, 2008 - The agency's office in San Paulo, Brazil has landed Brazilian creative duties on four of the beverage maker's brands following a review. | ||
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Monday, June 9, 2008
MyM Monthly Update
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