| In The Print | Outlook 2008: Ethnic Marketing
The successful marriage of content and digital technology is expected to play a major role in reaching niche groups in 2008. For marketers, that means knowing the cultural nuances, identifying specific consumer preferences and understanding the significance that the Internet and mobile devices play in the lifestyles of the diverse audiences they are trying to reach. MORE �
Outlook 2008: Online Marketing
Commercials are alive and well�at least on the Internet. Among all of the online ad formats, advertising during video content is expected to grow the fastest in 2008, according to eMarketer, New York. MORE �
Outlook 2008: Entertainment Marketing
Critics turned up their noses at the so-called sequel summer of �07, while young moviegoers did what they do best: Ignored the reviewers and packed the multiplexes, giving Hollywood its first $4 billion summer. The year�s final tally, after a sluggish fall, will be somewhere north of a respectable $9 billion. MORE �
Outlook 2008: Word-of-Mouth Marketing
Pssst. Word-of-mouth marketing is spreading. Pass it on. How �loud� has this category become? W-O-M marketing is projected to hit $1.3 billion this year, up almost 33% from $981 million in 2006, per PQ Media, Stamford, Conn. MORE �
Press Releases Designed Without the Press in Mind
Video releases are now aiming for a wider audience by shooting for viral pickup. MORE �
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 | | Features & Opinion | | New Media Gets Reel
If you haven�t yet incorporated RSS feeds and Widgets on your site, the competition is going to pass you in 2008 MORE� | |   | | | |
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