MyM Weekly Update

Happy New Year from the 'Marketing y Medios' Weekly Report.		December 31, 2007
Outlook 2008: Ethnic Marketing December 31, 2007 - Authenticity is key to connecting targeted digital content with multicultural consumers. 'Illegal Immigrant' Named 2007 Texan of the Year December 31, 2007 - The Dallas Morning News said Sunday the undocumented immigrant has impacted the state in myriad, profound ways -- from the economy to politics to the most basic sense of culture. Survey: Wired Audience Grows December 28, 2007 - Consumers are watching TV shows online, using cell phones as entertainment devices and creating original content via Web sites, music, videos and blogs. Latin Music Sales Up, Lag Market December 28, 2007 - Album sales in the category climbed 27 percent in the last shopping week before Christmas, but were outpaced by the 42 percent increase posted by the market overall. Google Dominates Web Searches December 27, 2007 - Google is close to claiming 60 percent of all online searches conducted in the United States, according to Nielsen. Ex SBS Jock to Join Univision December 27, 2007 - The previous host of the A.M. program 'El Vacil�n de la Ma�ana,' Luis Jim�nez will join Latin rhythm WCAA 'La Kalle' as the host of his own morning show on Jan. 17. FOR THESE NOTICIAS AND MORE CLICK HERE AT THE ROUNDTABLE Adweek Media, the Nielsen group that houses Adweek, Brandweek, Mediaweek and Marketing y Medios, invites you to join At The Roundtable, a new online community designed for professionals in the marketing, media and agency industries. Just click HERE to get started. At The Roundtable lets users build profiles, connect with others, look for new jobs and recruit new hires. Registration is free.
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