MyM Monthly Update

The May Hispanic Marketing Report is online and in print.		May 12, 2008
UPDATED Hispanic Marketing Report: Social Networks May 12, 2008 - Upstart Hispanic TV networks are taking on Univision at this year's upfronts with metrics data, multiplatform programming. Here's what the networks say they have in store for 2008-2009. Mother of all Hispanic Holidays Gains Presence, Boosts Sales May 09, 2008 - El D�a de las Madres (Mother's Day) is high on the marketing and promotional schedules of AT&T (via a special serenade from pop star Luis Miguel, shown here), Western Union, MTV Tr3s and others targeting Latinos in a dual holiday push. Univision's 'Fuego' Fires Up Premiere Week Ratings May 08, 2008 - The network's newest novela generated record ratings for the week and was the highest rated program on May 2, outpacing all English and Spanish nets. Univision's WXTV to Provide Coverage of Dominican Presidential Elections May 08, 2008 - With some 57,000 Dominican expatriates in New York expected to vote in the country's elections on May 16, the network-owned station will mount special reports from the island nation beginning May 12. Coolspotters Links Celebs, Products May 08, 2008 - New site debuts in beta, features pages for Jessica Alba and others wearing or using various brands; Pepsi is the sponsor. Volkswagen Teams With D.C. United, MLS May 06, 2008 - The automaker, now the league's automotive sponsor, has joined forces with the pro soccer team in a sponsorship, marketing deal that gives the car company a presence in the sport via team jerseys, in-stadium promotions. LATV Debuts Bicultural Programming, Growing National Presence May 02, 2008 - The fledgling network's first upfront presentation to advertisers showcased a lineup of original, bilingual content and touted its fast-growing distribution currently in 32 million households and 19 major Hispanic TV markets. GolTV Gets English, Spanish Rights For Spain's La Liga Contest May 02, 2008 - The bilingual network will air live coverage in North America of Spain's La Liga match between rivals Real Madrid CF and FC Barcelona. Telemundo Flexes Research, Consumer Insights Muscles, Partners With IAG, Nielsen April 30, 2008 - The network's research initiative includes engagement and ad performance metrics via a sample of 18,000 Hispanics and a state-of-the-art research center will provide digital/online technology for survey data collection, focus groups, Univision's 'Fuego' on Fire, Debuts to Record Ratings April 30, 2008 - The novela's premiere April 28 was red hot, pulling in a network best of nearly 5.3 million total viewers and delivering key male/female demos as the network claimed the No. 1 spot on Friday night among adults, 18 to 34. SBS Hosts First Upfront April 30, 2008 - The network has kicked off the Hispanic upfront selling season with its debut presentation to advertisers, boasting a lineup of original content and a distribution agreement that expands its presence in Puerto Rico. FSN to Televise Astros in Spanish April 29, 2008 - The Spanish-language telecasts will be carried on secondary FSN Plus channels on cable systems in Houston and South Texas markets. LATV, Tribune Ink Affiliate Deal in Top Media Markets April 29, 2008 - The fledgling network has entered into a distribution deal that widens its presence via CW affiliate stations in New York, Chicago and Dallas. 'El Diario La Prensa' Daily Circ Up as Other Hispanic Dailies Slip April 28, 2008 - ImpreMedia's New York Spanish-language daily surged 7.6 percent in weekday circulation, reporting sales of 53,856 copies, up from 50,047 a year ago. ESPN Deportes to Sign on via Grande's Digital Basic in Texas April 28, 2008 - The Hispanic sports cable network will sign on tomorrow (April 29) to the cable network's digital basic cable lineup in seven Texas markets under an agreement announced today. �Sorpresa! Teams Up With MLS April 28, 2008 - The children's cable network and the soccer league will embark on a grassroots effort via TV and online to promote exercise and healthy habits among Latino youth while giving them a platform to become fans of the sport. Batanga Reports Web Traffic of Nearly 11 Million via Combined Sites April 28, 2008 - The Hispanic media and entertainment company's total online audience for March includes visitors to Batanga.com and the recently acquired HispanoClick ad network, per comScore Media Metrix. Nielsen Names CMO April 25, 2008 - AOL's John Burbank joins the company effective May 9. His experience includes AT&T and P&G. He will report to Susan Whiting, Nielsen, evp. Televisa Q1 Net Income up 48% April 25, 2008 - The Mexican media giant reported a 48 percent increase in first-quarter net income as profitability was dragged down in the year-earlier period by affiliate losses and taxes. ESPN Deportes, Nielsen Team Up to Report Ratings April 24, 2008 - The Hispanic cable sports network will report program ratings via Nielsen Homevideo Index Hispanic (NHIH) Service beginning April 28. AHAA Forms Council to Study Arbitron PPM April 24, 2008 - The Hispanic ad agency group is forming the advisory panel to explore industry issues and opportunities surrounding the portable people meter measurement system. Azteca Am�rica to Offer Product Integration for All New Shows April 23, 2008 - The Hispanic network said all of its shows, including the novelas, will have product integration opportunities for advertisers that can be built into the original scripts. Casio Picks Revoluci�n for Camera Work April 23, 2008 - The independent Hispanic ad shop will handle integrated marketing efforts for the debut of Casio's digital camera, the Exilim Card EX-S10. The Hispanic-targeted program will be the first for Casio America's digital camera unit. Adweek Names Alison Fahey Publisher/Editorial Director April 22, 2008 - Michael Chapman to succeed Fahey as editor. Fahey and Chapman will work together to drive the Adweek brand across all platforms -- in print, online and face-to-face. Lopez-Varela Takes Helm at AHAA April 22, 2008 - The CEO of ADN Communications, Miami, has assumed his yearlong post as chairman, succeeding Jackie Bird, (shown here) president/CEO, Winglatino, New York, who has stepped down following the end of her 12-month term. Univision Stations Add Hour to Morning News April 21, 2008 - Noticias Univision 41 Al Despertar, which airs weekdays 5 a.m. to 7 a.m. on the Univision station, will produce an extra hour beginning April 28. FOR THESE NOTICIAS AND MORE CLICK HERE
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