| The Weekly Marketing y Medios Report is online. | May 21, 2008 | |
  Mun2 Mounts Branding Campaign May 21, 2008 - The youth entertainment network has launched a multiplatform effort via TV, radio, online and other media to showcase its widening distribution and burgeoning bicultural audience.   Telemundo Promotes Barnet to New Post as VP, National Sales May 20, 2008 - He will work with the business development team to drive revenues, create group deals and improve sales service to the network affiliates.  WXTV Bests Local N.Y. News May 19, 2008 - The 6 p.m. and 11 p.m. newscasts won the time period last week (May 12-16) among viewers, 18 to 49, the first time in nearly a year that the station has outpaced competitors in English and Spanish.  AHAA Names Council to Review PPM Rollout May 19, 2008 - The panel of industry leaders has been formed to ensure the measurement system has a Hispanic sample that reflects the population, listening behavior.  Univision Unveils Video on Demand May 19, 2008 - Some 1,000 hours of programming, including the 2010 FIFA Word Cup and other pro sports, news, movies and entertainment will be available in January.  Yahoo! Telemundo Debuts 'Search' May 19, 2008 - The Web portal has launched Search Assist, an advanced assistance tool that will make it easier for users to conduct site searches, integrate video/photos.  Entravision Completes Outdoor Sale May 19, 2008 - The Hispanic media company said today that the $100 million cash sale of its outdoor advertising operations to Lamar Advertising Co. has been finalized, effective May 16.  Clios Honors Marcello Serpa for Lifetime Achievement May 16, 2008 - As creative director and co-CEO, the ad exec helped build AlmapBBDO into a powerhouse shop, winning Agency of the Year at Cannes in 2000 and 45 Clios.  ESPN Deportes Unveils Multiplatform Offerings May 15, 2008 - The sports cable network delivered a knock-out event, showcasing its programming lineup via a live onsite broadcast of "Miercoles de Combate" ("Wednesday Night Boxing").  'Ugly Betty' Moving to N.Y. May 15, 2008 - ABC's plan to move the hit series to the East Coast from Los Angeles shows the ugly side of California's production incentive mess. Univision Flexes Power of Hispanic Market; Reveals Branded Entertainment Deals May 15, 2008 - Network execs showcased Latino consumers' ever-growing economic clout and cultural influence, touting TV programming partnerships with Tecate, Target, Bud Light and others.  'Marie Claire' Sews Up Deal With Nina Garcia May 15, 2008 - The Project Runway judge will jump from Hachette Filipacchi Media's Elle, where she had the same fashion director title.  TaylorMade Touts Garcia Victory May 15, 2008 - Following staff pro Sergio Garcia's playoff triumph in the PGA Tour's The Players championship, the golf equipment maker has rushed out a series of print ads to play up the victory.  V-me Makes Competive Push May 15, 2008 - The upstart network delivers its first upfront pitch, boasting a wide programming lineup as "the new Hispanic option" to watch.  GolTV Kicks Up Soccer Programming May 15, 2008 - The bilingual sports channel presented marketers with an enhanced lineup of programming, strong audience numbers and multiplatform opportunities.  MTV Tr3s Talks to Marketers With Ratings Data; Youth Insights May 14, 2008 - The bilingual network introduces marketers, media buyers to the power and influence of young Hispanics, guaranteeing program ratings and offering consumer insights for connecting culturally with the 12 to 34 demo.  FSE Touts NFL Show, Data, Multimedia Platform at Upfront May 13, 2008 - The sports network makes a push for its programming initiatives, marketing opportunities armed with consumer engagement metrics as it revamps its sales force to meet clients' needs.  SBS' 'La Bronca' Signs on in L.A. May 13, 2008 - Radio jock Silvia Del Valle's show has moved to KLAZ 97.9 FM "La Raza." Her show debuted Monday in the 10 a.m. to 3 p.m. time period with a simulcast to "La Raza" stations in San Francisco and Miami.  Telemundo Unveils Diverse Programming Lineup May 12, 2008 - The Hispanic network announces a slate of programs created via a "concept integration" strategy to connect marketers with consumers. AT THE ROUNDTABLE | | |
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