 BBDO Makes Monster Debut
Be all that you can be. No, it's not another message from the Army, but the underlying theme of a new global campaign from BBDO that beckons passive job seekers to online recruitment service Monster.com. By Eleftheria Parpis more >
 Bornready.tv Takes Its Best Shot
Is bornready.tv the next quarterlife? The site, which is set to launch Jan. 15, will chronicle the junior year of New York high school basketball star Lance Stephenson. By Kamau High more >
 Ad Legend Dusenberry Dies at 71
Ad legend Phil Dusenberry, the former chairman and chief creative officer of Omnicom Group's BBDO North America, died Dec. 29 after battling lung cancer for the past year. He was 71. By Adweek Staff more >
 'Adweek,' Firebrand Launch Contest
Unlike grade school, not everyone can be a winner in advertising. All this week at 11 p.m., Firebrand, the Web site and television show seen on Ion TV, dedicated to showcasing commercials has been running a competition for the Viewers' Choice of 2007, in association with Adweek. By Kamau High more > |
| Mark Dolliver's Data Dose | | Surveys found consumers slow to acknowledge that the housing market was weakening. Now that they�ve caught on to the obvious, though, Americans think it�ll take years before this sector recovers. In Gallup polling this month, just 18 percent of respondents said they expect the market to recover in a year or less. Forty-six percent said it would take two to three years, and 34 percent said it would take four or more years. | | | AT THE ROUNDTABLE
AdweekMedia, the Nielsen group that houses Adweek, Brandweek, Mediaweek and Marketing y Medios, invites you to join At The Roundtable, a new online community designed for professionals in the marketing, media and agency industries. Just click HERE to get started. At The Roundtable lets users build profiles, connect with others, look for new jobs and recruit new hires. Registration is free. |  |  Post-Goulet Emerald Effort Is Tasty
Attention must be paid to the untimely passing of Robert Goulet, who set a new (and unlikely) standard for Emerald Nuts pitchmanship: if you recall in last year's ads, if you didn't keep your blood sugar and energy on an even keel, the turtlenecked crooner would arrive at your office at 3 p.m., wearing various shades of maroon outerwear and a gold necklace and "mess with your stuff." I'm happy to report that despite the loss of the beloved mustachioed entertainer, the agency, Goodby, Silverstein & Partners, has extended the strategy to new (and ever more surreal) heights. By Barbara Lippert more > |
|  |  |  Q&A: Audi's Scott Keogh
Audi's spot for the Super Bowl, via Venables Bell & Partners, San Francisco, is part of a major push to energize the brand and establish its credibility as a top-tier luxury automaker. "I think it's something that is impactful and powerful, and we want to get that 'Wow' factor during the Super Bowl," said Scott Keogh, CMO at Audi of America, Auburn Hills, Mich. Keogh talks about Audi's marketing plans for 2008. By Steve Miller |
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1 comment:
Great blog
Would you be interested in exchanging links?
My blog is on creative thinking, advertising and media
Eamon
www.spotlightideas.co.uk
eamon1972@hotmail.co.uk
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