MyM Monthly Update

The January Hispanic Marketing Report is in print and online.		January 14, 2008
Hispanic Marketing Report: Claim that Tune January 14, 2008 - Marketers are rushing in to branded entertainment, but can you plug without being pushy? Hispanic Marketing Report: Poll Vaulting January 14, 2008 - Mobilizing Latinos to vote this year has gone into overdrive as Univision and ImpreMedia are goading viewers and readers to shape the U.S. political agenda. Debut of Spanish �Desperate Housewives� Proves Fruitful January 14, 2008 - Univision�s premiere episode won its 10 p.m. to 11 p.m. time slot in major U.S. Hispanic markets, pulling in adults 18 to 34 in Chicago and San Francisco and adults in both the 18 to 34 and 18 to 49 demos in Dallas, Houston and Los Angeles, per Nielsen Media Research. Political Ad Spend for Primaries Going to Traditional Media January 14, 2008 - Web publishers report little to no ad activity so far as presidential candidates stick to tried-and-true media to reach voters. Former Co-hosts to Hit NYC Airwaves in Morning Show Battle January 11, 2008 - Luis Jimenez debuts his A.M. program on Univision's WCAA "La Kalle" on Jan. 17, the same day former co-host Moonshadow returns to SBS' WSKQ "Mega" to join Juan Carlos and Frankie Jay on 'El Vacilon.' Mobile-Phone Ads on the Rise January 10, 2008 - One in three mobile phone users in the U.S. -- or 78 million people -- have seen or heard advertising on their phones within the last three months, according to the Mobile Advertising Report. Univision Launches Budget Music Catalog Line January 09, 2008 - Top regional Mexican acts from the group's label Disa Records are featured in the series of low-cost music CDs launched in retail stores and touted via TV spots on Azteca Am�rica, the Univision network and others. 'Ser Padres' Gives Birth to Relaunch January 09, 2008 - The February/March issue of the controlled-circ Hispanic parenting magazine, which incorporates the former Healthy Kids en Espa�ol debuts in pediatrics and gynecology offices nationwide on Jan. 11. 'Hoy' TMC Added to L.A. Times' Group, Valassis Direct Mail Programs January 08, 2008 - Beginning Feb. 1, Hoy Fin de Semana (FDS) will be delivered to about 500,000 households and converted to Saturday home doorstep delivery aimed at Latino communities. Telenovelas Get Category at International Emmys January 08, 2008 - Recognizing the growing worldwide popularity of the genre, the International Academy of Television Arts & Sciences has established a separate category for the dramatic serial. FOR THESE NOTICIAS AND MORE CLICK HERE
GET MORE HEADLINES @ MARKETINGYMEDIOS.COM
SUBSCRIBE | ADVERTISING OPPORTUNITIES | EMAIL ALERTS & NEWSLETTERS | CONTACT US You are currently subscribed to the Marketing y Medios newsletter as . To unsubscribe, click here. © Copyright Nielsen Business Media, 770 Broadway New York, NY 10003, 2007 - All Rights Reserved.