MyM Weekly Update

The Weekly Hispanic Marketing Report is online.		January 23, 2008
Telemundo, Televisa Settle Lawsuit January 23, 2008 - The media companies have reached a settlement agreement in a federal lawsuit filed four years ago by Grupo Televisa alleging that Telemundo had interfered with Televisa's contract with actor Mauricio Islas. Candidates Still Favoring Old to New Media January 23, 2008 - When it comes to political advertising, traditional media are still the presidential candidates' preferred channels, according to a forecast from Borrell. LATV Scoops up American Latino TV January 22, 2008 - The bilingual music entertainment digital network has acquired the syndication and production company American Latino TV in a multimillion-dollar deal. Mencia Returns in Anheuser-Busch Super Bowl Spot January 22, 2008 - In a new spot, via LatinWorks, the comedian will reprise his role from last year as an English language instructor. This time, he's in a bar teaching new Americans pick-up lines. 'La Opini�n' Doubles Single-Copy Price To 50 Cents January 22, 2008 - Bucking the trend of Hispanic newspapers to free distribution, the Los Angeles daily raised its cover price on Monday. AT&T Sends Customers an Iglesias' Valentine January 21, 2008 - The telco will incorporate the song "D�nde Est�n Coraz�n" in national TV and radio spots that begin airing Jan. 21 through Feb. 14. J&J Taps Vidal, La Comunidad for Hispanic Biz January 18, 2008 - Johnson & Johnson has tapped the Vidal Partnership and La Comunidad to handle its U.S. Hispanic business following a review, a company rep said late Friday. Mar�a Marin Adds NYC Radio Station January 18, 2008 - Her nationally-syndicated talk radio show for ABC Radio Networks en Espa�ol enters the nation's top media market on Sunday (Jan. 20) via new affiliate SBS' WPAT-FM "Amor" 93.1. Wisin & Yandel Provide Ratings' Hits for mun2 January 18, 2008 - Telecasts featuring the reggaeton duo and other original programs buoyed viewership in December for the Latin youth cable network, delivering its highest ratings since its launch in 2001. DirectTV Tunes in Mega TV January 18, 2008 - The satellite provider will begin airing the SBS owned-and-operated station's programming in Puerto Rico on Feb. 27, the companies said late Thursday. Pepsi Gives Gen Y Latinos VIP Pass January 17, 2008 - Dubbed the "Blue Carpet Bash," the company is mounting the VIP-style soiree with an eye on connecting with acculturated, bilingual U.S. Hispanics. DJs 'El Gangster' and 'Funky Joe' Debut on SBS January 17, 2008 - The radio jockeys hit the airwaves Thursday, launching their new morning program "El Circo" (The Circus) via "La Mega" stations in Puerto Rico. Aspen Marketing Snags Experiencia January 17, 2008 - The acquisition gives Aspen entry into multicultural marketing while Experiencia, now Aspen Latino, gains a wider corporate structure to help build new business. Todobeb�, Nielsen Team Up for Data Measurement Deal January 16, 2008 - Under the agreement, Nielsen will provide Todobeb� and participating advertisers with audited info on Latino families and Todobeb� will tout Nielsen's Hispanic ratings services to U.S. Latinos attending family events. Democrats Gamble on Nevada January 16, 2008 - The presidential debate Tuesday night struck a conciliatory tone as the frontrunners dialed back their rhetoric and declared that a recent dust up about race and gender has no place in the campaign. New, Expanded Duties for Conill's McFarlane January 15, 2008 - In a widened role overseeing Latin America and U.S. Hispanic operations, she adds the new post of president, Nazca Saatchi & Saatchi, remaining as chairwoman of Conill; GM Carlos Martinez becomes Conill's EVP, managing director; and vp, account group director Roland Janisse takes the GM post. Chicago's 'La Raza' Appoints Publisher January 15, 2008 - Ruben Keoseyan, a former executive editor of the Los Angeles daily La Opini�n will return to the ImpreMedia chain, the company announced Tuesday. Univision to Debut Prime-time Animated Series January 15, 2008 - 'El Chavo Del 8' is the animated version of one of the most popular shows in Mexico in the 1970s. The series will premiere Jan. 20 in a one-hour episode. GolTV Scores With Barcelona vs. Madrid Match January 14, 2008 - The biannual grudge match was such a ratings winner, the network issued its first external ratings statement since launching in 2003. ImpreMedia, McClatchy to Offer National Spanish Media Buy January 14, 2008 - The deal will create a national Hispanic online and print ad platform expected to reach 18 of the largest U.S. Latino markets, including nine of the top 10. FOR THESE NOTICIAS AND MORE CLICK HERE AT THE ROUNDTABLE Adweek Media, the Nielsen group that houses Adweek, Brandweek, Mediaweek and Marketing y Medios, invites you to join At The Roundtable, a new online community designed for professionals in the marketing, media and agency industries. Just click HERE to get started. At The Roundtable lets users build profiles, connect with others, look for new jobs and recruit new hires. Registration is free.
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