Thursday, January 3, 2008
Prime-Time Metered Market Wednesday Ratings:
NBC Wins; Minor Yearly Losses for Fox's Fiesta Bowl
Ratings Box:
What's Hot/What's Not
On the Air Tonight:
Prime Time Programming Options
TV Tidbits:
Notes of Interest
TV Trivia Time:
Returning to ER
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Prime-Time Metered Market Wednesday Ratings:
NBC Wins; Minor Yearly Losses for Fox's Fiesta Bowl
| Wednesday 1/02/08 Metered Market Ratings | |
| NETWORK | HH RATING/SHARE |
 | 8.8/13 |
 | 7.8/12 |
 | 5.9/ 9 |
 | 4.9/ 7 |
 | 1.8/ 3 |
-Percent Change From the Year-Ago Evening (Wednesday, Jan. 3, 2007)
NBC: +47, ABC: +34, Fox: -20, CBS: -35, CW: -53
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Note: The fast national results for Wednesday will be posted at PIFeedback.com by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night's Results, and Wednesday, Jan. 2, 2008.
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-Yesterday's Winners:
Deal or No Deal (NBC), The Fiesta Bowl (Fox), Law & Order (NBC)
-Yesterday's Losers (excluding repeats):
Power of 10 (CBS), Crowned: The Mother of all Beauty Pageants (CW)
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-Ratings Breakdown:
Despite facing the annual Fiesta Bowl on Fox, NBC led this first Wednesday of 2008 in the overnights with its combination of Deal or No Deal and the 18th season-premiere of Law & Order. Deal or No Deal opened the evening with a 7.5 rating/12 share (tied for first in the 8 p.m. hour), followed by the two-hour season kick-off of Law & Order at a dominant 9.5/14 from 9-11 p.m. One year earlier, Law & Order opened the season with an 8.2/14 in the overnights on Friday, Sept. 22, 2006. Comparatively, this was an increase of 16 percent. Congratulations, Dick Wolf…you may actually outlast Gunsmoke after all!
The Fiesta Bowl on Fox (West Virginia vs. Oklahoma) averaged an approximate 8.3/13 in the overnights from 8:30-11 p.m. (leading out of a 4.8/ 8 for the pre-game at 8 p.m.). One year earlier, The Fiesta Bowl (Boise vs. Oklahoma on Monday, Jan. 1, 2007) averaged an 8.9/15 from 9 p.m. - 12:45 a.m. Keep in mind that the results for any live sporting event are always approximate.
ABC's line-up of the season-premiere of Wife Swap (#3: 5.7/ 9), the season-premiere of Supernanny (#3: 5.8/ 9) and another episode of Supernanny (#2: 6.4/10) finished third overall for the evening. But keep in mind that these reality hours always manage to pick-up steam among adults 18-49 once the fast affiliate results are posted at PIFeedback. Next was CBS' combination of the second season-premiere of Power of 10 (#4: 4.6/ 7), a repeat of Criminal Minds (#4: 5.4/ 8) and a repeat of CSI: NY (#3: 4.8/ 8). In the battle of the game shows, NBC's Deal or No Deal outdelivered Power of 10 by a hefty 63 percent.
Capping off the evening was the CW's inane Crowned: The Mother of all Beauty Pageants (#5: 1.7/ 3) and Gossip Girl (#5: 2.0/ 3). Although a 2.0/ 3 in the overnights is nothing to boast about, growth of 18 percent out of Crowned is worth noting. And that keeps Gossip Girl off the listing of losers this week.
Source: : Nielsen Media Research data
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Ratings Box:
What's Hot/What's Not
ABC Dominates on New Year's Eve:
ABC's combination of theatrical Shrek 2 and Dick Clark's Primetime New Year's Rockin' Eve finished first in prime-time on Monday, with an average 7.8 million viewers and a 2.4 rating/8 share among adults 18-49. Comparably, that beat the No.2 network (CBS in total viewers; Fox among adults 18-49) by a hefty 2.7 million viewers and 71 percent in the demo.
Oxygen Rises to New Heights in 2007:
Cable net Oxygen finished 2007 with its best performance historically in total viewers, women 18-49 (113,000, +27 percent from one year earlier), women 18-34 (59,000, +34 percent) and adults 18-49 (157,000, +23 percent). The Bad Girls Club ranked first among all Oxygen programming, with 358,000 women 18-49, followed by Tori & Dean: Inn Love at 332,000 viewers in the demo.
Source: : Nielsen Media Research data
On the Air Tonight:
Prime Time Programming Options
8:00 p.m. Ugly Betty (R)
9:00 p.m. Grey's Anatomy (R)
10:00 p.m. Desperate Housewives (R)
8:00 p.m. Without a Trace (R)
9:00 p.m. CSI (R)
10:00 p.m. Without a Trace (R)
8:00 p.m. Deal or No Deal
9:00 p.m. Celebrity Apprentice (season premiere)
10:00 p.m. ER
8:00pm Orange Bowl: Virginia Tech vs. Kansas
8:00 p.m. Smallville (R)
9:00 p.m. Supernatural (R)
8:00 p.m. Movie: Gone in 60 Seconds
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TV Tidbits:
Notes of Interest
Fox Yanks When Women Rule the World; Rearranges Monday:
Remember when I warned you not to believe what Fox said it was doing in midseason? Well, guess what? The network has made changes, including postponing non-scripted hour When Women Rule the World until further notice. Stepping into the Monday 9 p.m. hour will be two scripted dramas -- the long-delayed (and episode trimmed) New Amsterdam and the legal-themed Canterbury's Law. New Amsterdam debuts on March 10 out of House, and Canterbury's Law on April 14, also out of House. By the time Canterbury's Law is ready to roll, New Amsterdam will have completed its limited episode order.
Also at Fox in Midseason:
The third season-finale of Prison Break has been pushed back to Monday, Feb. 18 at 8 p.m. to avoid a late January State of the Union Address, Back to You will return with new episodes on Tuesday, Feb. 26 and Wednesday, Feb. 27, and sophomore 'Til Death will move to Friday at 8 p.m. effective on March 14. Leading out of 'Til Death will be new sitcom The Return of Jezebel James, which will preview out of American Idol on Wednesday, March 12 at 9:30 p.m. ET.
A Shot at Love with Tila Tequila Lives On:
MTV has ordered a second season of non-scripted A Shot at Love with Tila Tequila, with 10 new episodes slated for this spring.
How to Look Good Naked Marketing Campaign on Lifetime:
Lifetime Television has launched an aggressive marketing campaign to support upcoming reality series How to Look Good Naked, which debuts tomorrow at 9 p.m. ET. The promotional blitz will include partnerships with JetBlue, Bliss Spa, ELF Cosmetics, Macy's, Maidenform. Magazine Redbook, Keri Renewal and product placement with Vespa. Lifetime will also launch reality half-hours Matched in Manhattan and Top This Party out of How to Look Good Naked effective this Friday beginning at 9:30 p.m. ET.
G4 Presents CES 2008:
G4, the video gamers network, will provide two nights of programming devoted to the upcoming Consumer Electronics Show (CES). Attack of the Show hosts Kevin Pereira and Olivia Munn will provide breaking news updates and an exclusive look at the future of gadgets, consumer electronics, and home entertainment technology on the most buzz-worthy products and events. G4 Presents CES 2008 will air on Monday, Jan. 7 and Tuesday, Jan. 8 at 7 p.m. ET.
TV Trivia Time:
Returning to ER
Which former star of ER is making a guest appearance on the veteran medical drama tonight?
a) Eriq LaSalle
b) Julianna Margulies
c) Ming-Na
d) Gloria Reuben
e) Noah Wyle
The answer to yesterday's question…
Here is an easy question to start the trivia in 2008. Who played Mel's mother on Alice?
a) Eve Arden
b) Spring Byington
c) Imogene Coca
d) ZaSu Pitts
e) Martha Raye
…Is: e) Martha Raye as sassy Carrie Sharples. All together now…
Used to be sad, used to be shy
Funniest thing, the saddest part is I never knew why...
Kickin' myself for nothin' was my favorite sport
I had to get out and start enjoyin' 'cause life's too short
There's a new girl in town, 'cause I'm feelin good.
Get a smile, get a song, for the neighborhood
there's a new girl in town on her own two feet
and this girl's here to say
with some luck and love life's gonna be
so sweeeeeeeeeet!
Current kudos goes to:
Mark Amato, David Ballarotto, Barbara Berman, Sheila Berman, Gerry Bixenspan, Michael Bobble, Jocelyn Brandeis, Barry Brown, Larry Collins, Jim Colucci, Kristen Conner, Audrey Davis, Karen Gardner, Melissa Hogdon, Michael Holland, Bob Ingersoll, David Jackino, Mary Kinoshita, Anne Leahy, Charmaine Leary, Steve Leblang, Howard Lieboff, Scott Lober, Valeri Marquart, Hugh McGuire, Marc Miller, Alan Perris, Jodi Perris, Greg Phelan, Peter Poore, Stacy Roberts, Joe Rubi, Neal Sabin, Greg Salerno, Michael Stern, Joe Swaney, Ronnie Tallant, Margaret Thomas, Anna Maria Watkins, Myndi Weinraub, John Wood
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