MyM Monthly Update

The March Hispanic Marketing Report is in print and online.		March 03, 2008
Hispanic Marketing Report: The New Weave March 03, 2008 - Since the Hispanic community is so diverse, it might seem that a scattershot approach is the most effective, but instead of carpet bombing, veteran Hispanic shops suggest another metaphor: weaving a delicate tapestry. Premio Placement March 03, 2008 - For Hispanic viewers, there's something a lot more super than the Super Bowl: Premio Lo Nuestro Latin Music Awards. Hispanic TV Networks Yield Ratings Gains in February February 29, 2008 - Univision dominates the ratings period; Telemundo continues year-over-year growth in prime time; and TeleFutura posts growth in key demos. Entravision to Sell Outdoor Biz February 28, 2008 - The media company agreed to sell its outdoor advertising unit to Lamar Advertising Co. for $100 million. Universal Music To Acquire Univision Music February 28, 2008 - The deal, which includes Univision's music recording and publishing division will make Universal Music the dominating player in the U.S. Latino music marketplace. Obama Launches Web Campaign February 28, 2008 - The Democratic presidential candidate's campaign was placed by Centro on 26 local TV, radio and newspaper on Web sites in Ohio and Texas. Corona Concerts Court Hispanics February 27, 2008 - Alejandro Fern�ndez will headline more than 100 shows in 50-plus markets under the Hispanic-targeted "Conexi�n Corona" concert series. Nielsen Taps Latino Advisory Panel February 27, 2008 - An independent advisory group of industry, community and business leaders has been assembled to help enhance the company's efforts to recruit, measure and accurately report on U.S. Latino TV households, per Nielsen. MoneyGram Sends Multicultural Campaign to Consumers February 27, 2008 - The money transfer company debuts a multiplatform global push targeting Latinos, African Americans and other consumers in 170 countries. A Call to End TV Integration Fees February 26, 2008 - ANA and the 4A's invite the big three broadcast networks ABC, CBS and NBC to address the antiquated practice. Univision, Todobeb� Give Birth to Parenting Show February 25, 2008 - The network and the parenting multimedia company have formed a programming partnership to co-produce �Viva la Familia! de Todobeb� (Hooray for Families! From Todobeb�), a new TV program aimed at moms and families. Allstate Revamps, Expands 'Our Stand' Campaign to Latinos February 25, 2008 - The "good hands" company this month relaunches "As� Piensa," the first in a series of TV and radio spots driving home the benefits of the insurer's Your Choice Auto program. Hola Networks Welcomes Generation � February 24, 2008 - The youth Web site has joined the Hispanic online display ad network. Mars Cooks Up Deal with 'Delicioso' Host Hoffman February 22, 2008 - The Food Network and Galavisi�n personality will be the entertaining aficionado for the snackfood maker's Web site BrightIdeas.com, offering her signature Latin twist on all things festive. SBS to Launch 24/7 News Station February 22, 2008 - The broadcaster goes live on Monday with RED 96 "Noticias FM," its first 24/7 news station in San Juan, Puerto Rico and the first domestic FM media outlet to offer all news in Spanish all the time. Clinton, Obama Face Off in Texas February 22, 2008 - In a showdown Thursday night for the Hispanic vote and the presidential nomination, the Democratic candidates defended their records and readiness to become commander in chief. J&J Uses Soft Touch in Web Push Aimed at Hispanic Moms February 21, 2008 - A campaign out today for Johnson's Baby Lotion touts the impact a mother's caress can have on an infant via animated webisodes featuring the voice of Grammy winner Olga Ta�on and rolling out on Univision.com and BabyCenter.com. ESPN Grabs Telecast Rights for 2008 Men's Olympic Qualifying Soccer Tournament February 21, 2008 - The deal gives ESPN Deportes and ESPN360.com exclusive U.S. broadcast rights to air the CONCACAF series, which will send its tournament champion to Beijing as a qualifier to the 2008 Olympic Games. FOR THESE NOTICIAS AND MORE CLICK HERE
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