MyM Weekly Update

The Weekly Marketing y Medios Report is online.		March 19, 2008
Blogger: Facebook Becoming a Hub for Personal Brands March 19, 2008 - Guest columnist Brian Solis, blogger and principal of the PR agency FutureWorks, writes about why the social network is an effective tool for increasing the visibility of your expertise, reputation and business while bolstering the brands you represent. AT&T Dials Up Puerto Ricans for Boricua-style Campaign March 19, 2008 - The telco calls on homegrown star power to promote its "Calling Puerto Rico" wireless plan in eight Hispanic markets to customers who want to connect with family and friends on the island. SBS Launches Film Division March 18, 2008 - The Hispanic media company has established Megafilms, a wholly owned film subsidiary that will produce full-length feature films, miniseries, telenovelas, and other entertainment content for domestic and international distribution. Univision.com, CNET Forge Digital Content Deal March 18, 2008 - The Hispanic Web portal has added a technology mini-site, offering breaking digital news, product reviews and original videos to help users navigate the high-tech world in Spanish. Liz Sarachek Blacker Named ImpreMedia's SVP, Online Sales March 17, 2008 - The veteran digital marketing executive will lead the media company's online sales programs, creating new revenue strategies that connect brands with U.S. Hispanics. Telemundo, Televisa Ink Content Deal March 17, 2008 - The Hispanic TV network and the Mexican media giant have entered into a 10-year multiplatform agreement to license and distribute Telemundo content in Mexico via broadcast TV, PayTV and digital beginning in April. Dairy Tales Tout Milk's Benefits via TV Spots March 17, 2008 - The California Milk Processor Board uses mythical elves and witches to promote the health benefits of milk to Hispanic women, debunking age-old advice in some Latino cultures to stave off dairy during certain times of the month. Telemundo, Pepsi Partner for Latin Billboard Awards Promo March 14, 2008 - The Hispanic TV network and the beverage company are mounting a sweepstakes contest in seven Hispanic markets that will send a lucky viewer to the 2009 awards show. Yahoo! Telemundo Gives Auto Site an Overhaul March 14, 2008 - The Web portal has relaunched its autos site to offer users more search options and improved interactivity and content via new partners Cars.com and Conduciendo.com. Nissan's Top Marketer Exits March 13, 2008 - Mark McNabb will leave the company April 1. He will be succeeded by Brian Carolin, Nissan Europe's svp, sales and marketing. Univision Beats Nets in Key Demo March 12, 2008 - The Hispanic network was the second highest-rated broadcaster in prime time among adults 18 to 34 for the week ending March 9, averaging more viewers than ABC, CBS, NBC and The CW. Chicago Bank Pushes SBS To Add Value Or Sell March 12, 2008 - Discovery Group, which owns nearly 10 percent of the broadcaster's class A common stock, wants the Hispanic media company to go private, divest or improve the way it does business, per a letter filed with the SEC. FOR THESE NOTICIAS AND MORE CLICK HERE AT THE ROUNDTABLE Adweek Media, the Nielsen group that houses Adweek, Brandweek, Mediaweek and Marketing y Medios, invites you to join At The Roundtable, a new online community designed for professionals in the marketing, media and agency industries. Just click HERE to get started. At The Roundtable lets users build profiles, connect with others, look for new jobs and recruit new hires. Registration is free.
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