Nick, Cartoon Net Eye Healthy Upfront
Early reports on the ill health of the kids upfront have been greatly exaggerated, according to network ad sales executives, who hope to swap out Chicken Little projections of a flat to down market in favor of a more blustery Foghorn Leghorn outlook. Anthony Crupi has the full report on proliferation of nonendemic advertisers. more �
Starcom Sets Upfront Rules for TV Negotiations
Media buying agency Starcom USA will only negotiate upfront television advertising deals with networks that apply �precision metrics� to their sales offerings, reports John Consoli. The agency will no longer do business with unrated networks that are not measured by companies or rating services that can offer documented quantitative data on who their viewers are. more �
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