MyM Weekly Update

The Weekly Marketing y Medios Report is online.		March 11, 2008
Nissan to Review Multicultural Work March 11, 2008 - The automaker will embark on a search for a dedicated multicultural agency. Incumbents with existing African American and Hispanic duties will be invited to participate in a review, the company has confirmed. Study Targets Hispanics' Diverse Economic Clout March 10, 2008 - With Hispanics accounting for 50 percent of all new U.S. consumers, a report out today says marketers must devise messaging aimed at a diverse -- not a monolithic -- cultural group, per Nielsen. Tecate Crosses Borders to Reach Mexican Men March 10, 2008 - Heineken USA campaign pays tribute to Mexican males as American working class heroes. Voz Latina Hispanic Marketing Conference Set for April 10 in Hollywood, Fla. March 10, 2008 - The one-day event boasts an insightful lineup of industry veterans who will share innovative ideas for reaching a new generation of Hispanics. Speakers include: Christy Haubegger, (shown here), CAA brand manager and founder of Latina Magazine, Sergio Alcocer, president/chief creative officer, LatinWorks; and Cynthia McFarlane, president Saatchi and Saatchi Latin America and CEO/Chairwoman, Conill. Monster Partners with Hispanic Job Site March 07, 2008 - Monster Diversity users will have access to the iHispano listing, network and its partners including the National Society of Hispanic MBA's and the Latinos in Information Sciences and Technology Association. Wisin & Yandel Add Digital to Reggaeton Biz March 06, 2008 - Music's hottest reggaet�n duo have become the Latino poster boys for digital brands, cutting deals with Zune and carrier SunCom, which released a branded and loaded cell phone in the artists' names on Feb. 1. LATV Signs on Post-Newsweek Station March 05, 2008 - The addition of the Jacksonville, Fla. station expands the digital bilingual music and entertainment network to 30 affiliates. 'Hoy L.A.' Names Roaldo Moran Publisher, GM March 05, 2008 - The advertising sales and marketing veteran fills the top job being left vacant by the departure of Javier Aldape, who is leaving the newspaper. J.C. Penney Taps Vidal Partnership for Hispanic Biz March 04, 2008 - The retailer said Tuesday it has named the ad agency as its lead Hispanic shop following a review. FCC: Educate Public on DTV Transition March 04, 2008 - TV stations, cable and satellite operators, telecom carriers, retailers and manufacturers have been ordered to take steps to educate the public about the coming digital transition. Telemundo to Launch Triple Sales Push for Upfronts March 03, 2008 - The network is mounting a four-week road show of client meetings that will culminate with parent NBC Universal's spotlight event for advertisers in New York on May 12. Comcast to Broadcast NBC Universal's mun2 and Telemundo March 03, 2008 - Beginning in April, the digital cable TV provider will carry the youth network mun2 via the bulk of its cable TV systems with Telemundo signing on to the lineup in Seattle and Detroit. FOR THESE NOTICIAS AND MORE CLICK HERE AT THE ROUNDTABLE Adweek Media, the Nielsen group that houses Adweek, Brandweek, Mediaweek and Marketing y Medios, invites you to join At The Roundtable, a new online community designed for professionals in the marketing, media and agency industries. Just click HERE to get started. At The Roundtable lets users build profiles, connect with others, look for new jobs and recruit new hires. Registration is free.
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