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Featured Speakers:
Lucia Moses
Senior Editor
Mediaweek
Ralf Brechter
Solution Manager, Entertainment and Broadcast Industry
SAP
Moderated by:
Elliot Markowitz
Editorial Director, Online Events
Nielsen Business Media
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Free Live Webcast
Cutting Through The Clutter:
Track Content Rights And Manage Royalties Better In The Digital Age
Wednesday, August 27, 2008 2:00PM EST
Register Now Welcome to the Digital Age where today’s publishers are facing enormous challenges regarding what content they actual own and have rights to, managing author relationships and leveraging the right channels to market and monetize that content. In a single channel world, with physical publications being sold through retail channels, it was simpler to manage the rights availabilities process. However, with the internet that is no longer the case. In order for publishers to fully monetize each individual piece of content that they have acquired the rights to, they need to easily understand how it can be distributed according to the contracts signed with the authors. Similarly, after each piece of content has been sold, royalty payments back out to authors needs to be an integrated piece of the process. Join Mediaweek and Editor & Publisher for this live, interactive Web Seminar, sponsored by SAP, and hear from industry executives how to gain a better understanding of content rights management. Attend this online-only event and learn how to leverage the right media channels to distribute this content and monetize it fully.
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