MyM Weekly Update

The Weekly Marketing y Medios Report is online.		February 12, 2008
U.S. Latino Population Expected to Triple by 2050 February 12, 2008 - Already the nation's largest minority group, U.S. Hispanics will account for most of the nation's population growth through 2050, making up 29 percent of the U.S. population, according to projections by the Pew Research Center. Nielsen Taps Rep�blica for Miami People Meter Launch February 12, 2008 - The Hispanic shop's duties will include building brand awareness and outreach efforts in the Latino community of the TV measurement service scheduled to enter the market in October. 'Ugly Betty' Drops 2 Exec Producers February 12, 2008 - Executive producers Marco Pennette and James Hayman were let go from the sophomore dramedy Monday, the same day the series was renewed for a third season. CNN, Univision to Air Texas Democratic Presidential Debate February 11, 2008 - All eyes will be on the state Feb. 21 when Sens. Clinton, Obama square off in a live forum on CNN to be rebroadcast on Univision. Frito-Lay Betting Its Chips On the Next Rachael Ray February 11, 2008 - The year-long campaign with Food Network's Simply Delicioso and host Ingrid Hoffman marks the brand's first widespread integration package showcasing Tostitos products. Ad High School to Open in Brooklyn, N.Y. February 08, 2008 - The High School for Innovation in Advertising and Media will occupy a building on the Canarsie High School campus and is slated to open in September. Jay-Z, Stoute Start Multicultural Shop With Interpublic Group February 08, 2008 - Translation Advertising will create culturally relevant marketing plans targeting African American and "culturally-blended" consumers. Univision Names Mackin President, TV Stations Group February 08, 2008 - Hearst-Argyle Television's digital guru and executive vp, will oversee Univision's and TeleFutura's 64 owned-and-operated stations, reporting to Ray Rodriguez, president and COO of Univision. USA, Mexico Score for Univision February 07, 2008 - The live broadcast Wednesday night of one of soccer's greatest rivalries pulled in nearly 5.1 million viewers on average, outpacing ESPN2's telecast in all demos, per Nielsen. ImpreMedia Drives Auto Site to Latino Car Buyers February 07, 2008 - The site, to be called impreAuto, is being created in partnership with Zag Inc. and Vast.com. It will connect car buyers in the markets served by ImpreMedia with dealers who have Spanish-speaking sales reps ATP to Serve Tennis to Hispanics February 07, 2008 - The men's organization teams up with The Jeffrey Group for media and PR duties to tout the sport and its top Latino players to a growing audience of U.S. Hispanic fans. LATV Signs San Francisco Affiliate February 06, 2008 - With its entry in the Bay Area, the bilingual network expands to six of the top 10 U.S. Hispanic markets. Guerra Leads 'Billboard' Latin Music Awards Finalists' List February 06, 2008 - The Dominican artist tops the list of finalists for the 19th music awards ceremony, which airs live via Telemundo on April 10. Gruma Taps Lopez Negrete for PR February 06, 2008 - The Hispanic shop expands its creative, media planning and buying, and other duties for the global tortilla manufacturer to include public relations for the company's Maseca and Guerrero brands. 'Super Tuesday' Wrap February 06, 2008 - McCain seized the lead in the race for the GOP presidential nomination; Democrats Clinton and Obama traded victories in an epic struggle with Clinton winning California with support from Hispanic voters. Crisis Management: En Espa�ol February 06, 2008 - Guest columnist Mike Valdes-Fauli (pictured here), managing director of The Jeffrey Group, New York, writes about why it's perilous to ignore the Hispanic market when planning for a disaster. Compass Bank Picks Anita Santiago February 05, 2008 - The Hispanic agency's duties will include creative, production, media planning and buying and PR for the financial institution's Spanish-language marketing plan in seven Southwestern states. FOR THESE NOTICIAS AND MORE CLICK HERE AT THE ROUNDTABLE Adweek Media, the Nielsen group that houses Adweek, Brandweek, Mediaweek and Marketing y Medios, invites you to join At The Roundtable, a new online community designed for professionals in the marketing, media and agency industries. Just click HERE to get started. At The Roundtable lets users build profiles, connect with others, look for new jobs and recruit new hires. Registration is free.
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