Strategies and Tactics to Reach the Hispanic Market at Voz Latina April 10

	THURSDAY, APRIL 10, 2008 Seminole Hard Rock Hotel & Casino • Hollywood, Florida Pay Only $599 and Save $200 When You Register by March 7th! Group discounts are also available. Register 3 attendees and the 4th is free. Enter Promo Code 2VL599
	AGENDA HIGHLIGHTS BUILDING A WINNING HISPANIC MARKETING TEAM WITHIN YOUR ORGANIZATION Learn key steps needed to build and develop a centralized marketing team to ensure consistent delivery of branding and messaging. Learn how to identify targets and build culturally relevant marketing programs to reach Hispanic consumers. Examine how to monitor, measure and modify messages and programs to meet financial goals. Greg Cunningham, Group Manager, Multicultural Marketing, Target Corporation MARKETING TO NUEVO AMERICA: INTERACCULTURATION AND THE EMERGING MAINSTREAM As 2nd and 3rd generation U.S. Latinos begin to significantly eclipse new arrivals, the dynamics of reaching this audience will change dramatically. Marketers will need a new frame of reference to understand what fuels their passion and identify the insights that lead to deep connections. Learn about the Interacculturation effect and how it will change the way brands interact with both Latinos and non-Latinos alike. Cynthia McFarlane, President, Saatchi & Saatchi Latin America, CEO & Chairperson, Conill PLUS: All registered attendees receive a complimentary ticket to the Billboard Latin Music Awards as well as access to the Billboard Bash and the official Billboard Latin Music Awards after-party. HOTEL INFORMATION Discounted room rate available and offered at $239.00 per night! Reserve by March 17, 2008 and make sure you mention the Billboard Latin Music Conference & Awards to take advantage of this rate! 1 Seminole Way • Hollywood, Florida 33314 • 1-800-937-0010 If you have any questions regarding registration, please contact Alma Weinstein at alma.weinstein@nielsen.com or 646-654-7254.
	See the complete agenda at www.marketingtohispanics.com Register Today To Save $200. Enter Promo Code 2VL599

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