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Marketing Strategies for Tough Economic Times
Did you know the entire cosmetics industry was born in the depths of The Great Depression? It's true. Seems that offering ladies a little inexpensive luxury made the people who sold lipstick, rouge and eye makeup extremely wealthy. Other products that provided entertainment value or any respite from the daily deluge of bad news did great, too. So did products that helped people's food money or gas money or health dollar go farther. Because even in the worst of times, people still have to eat and move around. And anything that can help folks miss fewer days of work, be more productive or save money at the doctor's office or drug store is a god-send. Plus of course, things that helped them find work, add an extra stream of income, or start their own depression-sensitive business did well too. Thanks to regulatory safeguards, we'll likely not sink into an actual depression this time. But people are still scared, and fear causes the wallet to clamp shut for many things (but not all… and that's the key). As a business owner or freelance copywriter, it's no time to be scared. It's time to explore the opportunities that are out there waiting for you and your clients. So how do you find them? I'll be attending a free webinar tomorrow put on by ace copywriter Clayton Makepeace that covers this very subject. Sorry for the short notice, but I just found out about this myself. The webinar is free, it takes only seconds to register, and Clayton promises you'll come away with a ton of ideas you can use to make more money in less time than you may now believe possible — no matter how bad this economy gets. Again, this live webinar (plus Q&A during the session) kicks off at 12 noon ET (9am Pacific) tomorrow, October 16, 2008. But you need to register today in order to attend. About the Author: Brian Clark is the founding editor of Copyblogger, and co-founder of DIY Themes and Lateral Action. Get more from Brian on Twitter.  |
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