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The Ira Glass Guide to Link BaitHow do you take basic, boring facts and turn them into compelling content that attracts and holds attention? Content so compelling that it also sparks a social media conversation? Ira Glass is the host of NPR’s This American Life, and in this video he lays out how to produce compelling video, audio, and text content. Notice his use of the word “bait” for those who think link bait is only about controversy and nastiness.  |
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