Monday, June 9, 2008

MyM Monthly Update


The monthly Hispanic Marketing Report is online and in print.   June 09, 2008



AT&T Dials Up Olympics Ad Push Featuring 'First Family of Taekwondo'
June 09, 2008 - The telco has launched a Latino-targeted effort showcasing siblings Steven, Mark and Diana Lopez of the U.S. Olympic Team.



Hispanic Marketing Report: Are You Ready for Some F�tbol?
June 09, 2008 - Soccer is finally getting an audience and sponsorships in the United States as Hispanics and marketers get into the game.



Nancy Tellet Joins MTV Tr3s
June 06, 2008 - The Hispanic consumer expert and former vp, media services director, Siboney USA, assumes the new post of vp, research, consumer insights.


Azteca M�xico to Air via DirecTV M�s
June 05, 2008 - The 24-hour satellite channel will feature programming from TV Azteca's three Mexican networks.



ImpreMedia, Rayo Ink Content-Sharing Deal
June 05, 2008 - The Hispanic newspaper chain will publish portions of Oscar De La Hoya's autobiography, Un Sue�o Americano, on sale June 10, via its daily and weekly newspapers.



Minority Journalists' Presidential Forum To Air in Prime Time
June 05, 2008 - A candidates' forum with the presumptive Democratic and Republican nominees will be broadcast live by CNN on July 24. Time magazine is a co-sponsor.



StrawberryFrog Scores PepsiCo Brands
June 05, 2008 - The agency's office in San Paulo, Brazil has landed Brazilian creative duties on four of the beverage maker's brands following a review.


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