Wednesday, June 18, 2008

MyM Weekly Update


The Weekly Marketing y Medios Report is online.   June 18, 2008



'Sin Senos' Boosts Telemundo
June 18, 2008 - Nearly 750,000 viewers tuned in for Monday's (June 16) premiere, making it the most-watched show to debut on the network during the 10 p.m. time slot.



Soccer Kicks Up Ratings for Fox Sports en Espa�ol
June 17, 2008 - The Copa Santander Libertadores semifinal game between LDU Quito of Ecuador and Am�rica of Mexico provided an audience boost.



UPDATED: Spanish Radio Pioneer, SBS Founder Ra�l Alarc�n Sr. Dies at 82
June 17, 2008 - A Memorial Mass will be held on Wednesday (June 18) at 1 p.m. at the Church of the Little Flower, 2711 Indian Mound Trail, Coral Gables, Fla.


'Tu Ciudad' Shuts Down
June 16, 2008 - The L.A. glossy aimed at Latinos has "suspended publication and business," effective June 12, founder and publisher Jamie Gamboa said in an e-mail message sent late today (June 16) to colleagues, friends and family.



Say Hello to HolaMun2.com
June 16, 2008 - The Web portal debuted today with a new look and vibe that extends the mun2 TV experience to users via enhanced interactivity, and an innovative integrated model for online messaging that seamlessly targets consumers.



'Siempre Mujer' to Grow Rate Base to 450,000; Ups Frequency
June 16, 2008 - The Hispanic women's lifestyle magazine will increase the number of issues to be published by 2010 to eight from six, splitting its October/November issue in 2009 and April/May the following year.



Brandweek Demo Memo: Hispanic Men Get Real . . . Domestic
June 16, 2008 - Single Hispanic male immigrants, or solteros, are now among a new generation of men who are conquering cooking, cleaning and shopping as necessity breeds invention.



ESPN Deportes Radio to Debut in Miami
June 13, 2008 - Former news talk station WOCN 1450 AM on Monday (June 16) becomes the 26th affiliate of the sports radio network. The station is owned by Independence Media Holdings.



Telemundo Scores Ratings Goal
June 13, 2008 - Rumbio al Mundial's game between Mexico and Peru pulled in nearly 1.82 million persons 2+ during primetime period, winning the night across key demos.



Arbitron Resumes PPM Roll Out
June 12, 2008 - Starting in September, eight markets will say goodbye to diaries forever, including the nation's four largest radio markets, New York, Los Angeles, Chicago, San Francisco and four suburban markets.



Univision's 'La Flaca' Gets Behind Casio's Digital Camera
June 12, 2008 - TV cohost/pitchwoman Lili Estefan gives the skinny via Casio's online push in Spanish for the Exilim Ex-S10, touted as the thinnest, smallest megapixel camera.



Univision.com Mounts Latin Music Microsite
June 11, 2008 - Toyota-sponsored "En Directo" will offer free streamed online concerts featuring top recording artists, behind-the-scenes clips, galleries and downloads.



Spanish Radio Voices PPM Concerns
June 11, 2008 - Spanish Broadcasting System, Entravision, Univision and Border Media have created the Spanish Radio Association (SRA), an industry coalition concerned about the upcoming rollout of the portable people meter (PPM).



V-Me Snares Obama Interview
June 11, 2008 - The Hispanic network on Friday (June 13) will broadcast a one-on-one discussion between the presumptive Democratic presidential nominee and journalist Andres Oppenheimer.



'Al D�a' Ramps Up Home Delivery
June 11, 2008 - The Spanish daily will increase free distribution on Wednesdays and Saturdays late next month to 120,000 from 40,000 in select coverage areas.



McCann Steps Down at SMG
June 10, 2008 - She plans to take a one-year sabbatical from the company, effective Jan. 1, 2009, but will vacate the post immediately. Laura Desmond, CEO, SMG, The Americas, advances to global CEO.


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