MyM Weekly Update

The Weekly Marketing y Medios Report is online.		June 25, 2008
Heineken Puts a Cool Touch on Dos Equis Ads June 25, 2008 - A company called Visual Ice, Richmond, Va., is literally using warm air as a catalyst to run the brew's ads on store cooler doors. Univision Nets Key Demos June 24, 2008 - Some 1.2 million adults in the 18 to 34 who tuned in during prime time made it the second-most watched network last week, outpacing ABC, CBS, NBC and the CW, per the Nielsen Television Index (NTI). Telemundo to Start Mornings via 'Lev�ntate' June 24, 2008 - The live two-hour show will be broadcast live from Puerto Rico and will feature a mix of talk, viewer interactivity, news and entertainment. Univision, Zubi Advertising Ink $80 Million Deal June 24, 2008 - The deal includes advertising on Univision, TeleFutura and Galavision, among other areas of the company. Conill, La Comunidad Win at Cannes June 23, 2008 - The U.S. Hispanic ad shops were awarded Silver Media and Gold Film Lions, respectively, at the 55th Annual International Advertising Festival. ImpreMedia Mobilizes Text June 23, 2008 - The Hispanic print and online company has enlisted 4Info to provide entertainment, sports, and news content via mobile messaging. HipCricket Signs SBS June 23, 2008 - The Hispanic media company joins the mobile ad network in a deal being announced today, extending the network to 7 million U.S. Latino radio listeners in top markets. Chase Goes After Hispanics June 20, 2008 - The bank mounts a TV and radio push this month aimed at Latinos who want financial services are securely handled, convenient and easy to access. Televisa, Univision Court Date Pushed Back Again June 19, 2008 - The date for the trial has been shifted to Oct. 14, suggesting that the companies may be trying to settle the dispute out of court. Corona Extra Taps Latino Pride June 18, 2008 - A nationwide TV and radio push aims at Hispanics with Caribbean roots, including Puerto Ricans, Dominicans, Cubans and others. Vital Dent Hires Vox Collective June 18, 2008 - The dental clinic franchise has named the Hispanic ad shop to handle U.S.-targeted general market and multicultural marketing duties following a review. FOR THESE NOTICIAS AND MORE CLICK HERE AT THE ROUNDTABLE Adweek Media, the Nielsen group that houses Adweek, Brandweek, Mediaweek and Marketing y Medios, invites you to join At The Roundtable, a new online community designed for professionals in the marketing, media and agency industries. Just click HERE to get started. At The Roundtable lets users build profiles, connect with others, look for new jobs and recruit new hires. Registration is free.
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