MyM Weekly Update

The Weekly Marketing y Medios Report is online.		June 4, 2008
Southwest Embarks on Summer Travel Push June 04, 2008 - TV spots touting affordable, hassle-free travel begin airing nationally tonight via Univision, Telemundo and Azteca Am�rica. Taylor Nelson, GfK to Merge June 03, 2008 - The stock-swap deal will create the second-largest global market firm with estimated revenues of $4.2 billion. Ad Rep Firm Expands to Miami, Detroit June 02, 2008 - Hispanic MPM has extended its advertising rep and consultancy business with the addition of Televisa sales vet Roberto Sroka as partner, East Coast sales, and Rothman Luongo, Midwest sales. Telemundo Realigns News, Sports Divisions; Cancels 'Cada D�a' May 30, 2008 - Jorge Hidalgo, who previously had oversight of news and sports, takes on sole duties for sports; Johanna Guerra, continues to oversee news, reporting to Don Browne, network president. "Cada D�a" talent remains under contract. Rayo/HarperCollins Wins Literary Awards May 30, 2008 - The Hispanic imprint took home top recognition in 10 categories at the Latino Book Awards in Los Angeles. SBS' WXDJ to Debut Alexis Vald�s May 30, 2008 - The comedic TV host's radio show "El Miameo" hits the airwaves Monday (June 2). Ricardo Trejo Joins OL� as CD May 29, 2008 - He will helm the Hispanic agency's New York and Mexico operations, effective immediately. He had served as a consultant to the shop's Mexico office since November. ComScore Buys M:Metrics May 29, 2008 - The $44 million-plus deal escalates the competition between Nielsen and comScore as both strive to offer comprehensive media measurement. TeleFutura to Debut Telenovela May 28, 2008 - The Hispanic network on Monday (June 2) will mount its first telenovela, one of two primetime novelas the Univision sister network will launch in 2008-2009. Nation Not Prepped for DTV Shift May 27, 2008 - Large segments of the population are unprepared with Hispanics the least ready for the transition, per Nielsen. 'Got Milk?' Gets Site en Espa�ol May 27, 2008 - The California Milk Processor Board targets Hispanics with its "Toma Leche" message about the benefits of milk via a Spanish site debuting on Wednesday. Univision CEO Joe Uva Gets Rave Reviews From Ad Community May 26, 2008 - The chief executive works alongside his sales staff, participating in pitches and spending downtime interacting with clients. Televisa Debuts Spanish Auto Site May 23, 2008 - A joint venture with Motorpress Ib�rica has launched MyAutomovil.com, a car enthusiast Web portal aimed at young Latinos. Radio Revenues Drop 7% in Q1 May 23, 2008 - Broadcasters just can't seem to catch a break. Local spot, radio's bread and butter, slid 6 percent to $3.1 billion, per the Radio Advertising Bureau. SBS Preps for PPM Battle May 22, 2008 - Frank Flores, vp of SBS in New York, called preliminary ratings from the PPM in New York, which goes commercial later this year, "troubling." FOR THESE NOTICIAS AND MORE CLICK HERE AT THE ROUNDTABLE Adweek Media, the Nielsen group that houses Adweek, Brandweek, Mediaweek and Marketing y Medios, invites you to join At The Roundtable, a new online community designed for professionals in the marketing, media and agency industries. Just click HERE to get started. At The Roundtable lets users build profiles, connect with others, look for new jobs and recruit new hires. Registration is free.
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