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Online Video Marketing Gains Momentum
It looks like video is getting more powerful, more professional, and more essential to effective online marketing campaigns. The good news is that it's cheaper and easier than ever to produce these videos yourself. Take a look at this video from John Reese. The two videos he's released this week are pure content and contain valuable traffic tips… in advance of the launch of Traffic Secrets 2.0, of course. But the remarkable thing about John's videos is not the excellent content, it's the production values. The buzz is that Reese has upped the ante in the marketing video area, and I'm inclined to agree. We've already seen the presentation-style video and screencast techniques we reveal in Teaching Sells used in promotional videos. And Tony Clark and I are collaborating on some really cool animated videos for the launch of Lateral Action later this summer. What I need help with is integrating live-action video elements with graphical elements, much like Reese does in his videos. Based on a recommendation from Darren Rowse, I'm about halfway through the 4-week Web Video University course… and I'm loving it. Producing these types of professional videos is a lot easier than you might think. It's amazing what you can do with an inexpensive video camera and the right software. If you're ready to get in on web video production, you can't go wrong with the course, and I'm happy to endorse it as an affiliate. I think the price is a lot lower than the course is worth, so it's also an exceptional value. But if you're still on the fence, no worries… I've convinced WVU founder Dave Kaminski to do a free teleclass with me about online video marketing. We'll look at the latest video trends and techniques before getting into copywriting and content strategies for video scripts. Stay tuned for details about the free web video call next week, and have a great weekend. About the Author: Brian Clark is the founding editor of Copyblogger, and co-founder of Teaching Sells and Lateral Action. Get more from Brian on Twitter.  |
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