MyM Weekly Update

The Weekly Marketing y Medios Report is online.		July 23, 2008
AT&T Calls on Luis Miguel for Hispanic Web Push July 23, 2008 - The Latin crooner is helping to promote the relaunch of the telco's bilingual Web site, Mi Portal. Omnicom Grows Revenue 11% in Q2 July 23, 2008 - Holding company shrugs off negatives in solid first half, remains cautiously optimistic moving forward. Meredith to Realign, Rename Hispanic Parenting Titles Under 'Ser Padres' Brand July 22, 2008 - Magazines for expectant moms and first-time parents will be renamed and relaunched as Ser Padres Espera and Ser Padres Beb�. ESPN Deportes Recognized with Edward R. Murrow Award July 21, 2008 - The Hispanic cable network has been honored by RTNDA for a three-part feature, "Sobrevivientes" ("Still Alive"), about the Uruguay rugby team whose plane crashed in 1972 in Argentina's Andres Mountain. Toyota Gets Real in Latino-targeted Camry TV Spots July 21, 2008 - Unscripted TV ads out today show the automaker challenging skeptical Hispanics to take a spin with a professional driver to witness the car's speed and performance. Univision's 'Premios Juventud' Draws Young Demos July 18, 2008 - Thursday's (July 17) live broadcast of the youth-focused awards show captured key demos including adults 18-34 and those 18-49, per Nielsen's Fast National Ratings via Univision. Lopez Negrete Taps Joseph 'Pepe' Machin, Jos� L�pez-Varela as Executive Group Account Directors July 18, 2008 - Both have moved to Houston, where the Hispanic shop is based, and will oversee the strategic management of key clients. (Machin is shown here.) UPDATED: Obama To Speak At Unity 2008 After All July 18, 2008 - Presumptive Democratic presidential nominee Barack Obama, (shown here), who last week backed out of a candidates forum at the minority journalists conference, will address the group on July 27. 'Ugly Betty' Star America Ferrera Gets Second Straight Emmy Nom July 17, 2008 - Last year's winner for best actress in a comedy celebrated her second nomination at work. The ABC show is in the second week of shooting the third season in New York. Marketers Aim at Latino Youth via Univision's 'Premios Juventud' July 17, 2008 - Tonight's live awards show broadcast includes brand messages, TV spots from Chevy, State Farm, J.C. Penney, Target, McDonald's and Orbit. 'Aqu� y Ahora' Gets Emmy Nom July 17, 2008 - Univision's news magazine show, hosted by Mar�a Elena Salinas and Teresa Rodr�guez, (shown here, left to right) has been recognized for its coverage of the aftermath of Hurricane Felix. Wendy Clark Poised to Exit AT&T July 16, 2008 - The powerful marketer -- the force behind a controversial move to rebrand the telecom giant -- will step down as svp, marketing. Banda Artist Yolanda Perez to Host LATV's 'Mex 2 the Max' July 16, 2008 - Known as "La Potranquita," Perez brings her mix of banda, hip-hop and rap to the regional Mexican program, which airs Monday-Thursday at 9 p.m. Miss Universe Crowns Telemundo Sunday Time Slot Winner July 16, 2008 - The July 13 pageant broadcast was the most watched Spanish-language program in the time period among key adult, female demos and in major U.S. Hispanic markets. Fox Sports en Espa�ol's Ad Inventory for Live MLB All-Star Game Broadcast 'Nearly Sold Out' July 15, 2008 - The Hispanic network mounts tonight's telecast with a nearly full roster of advertisers and sponsors including Anheuser-Busch, GM and State Farm. P&G's Stengel Preps Exit; Pritchard to Lead Marketing July 15, 2008 - The packaged-goods giant spent nearly $8 billion in fiscal 2007 on all advertising services. Latino Celebs Tap 'Inner M' for M&M's Print Ads July 15, 2008 - Actor Wilmer Valderrama and Univision talk show host Cristina Saralegui channel their "Inner M," lending their faces to Hispanic-targeted print ads running through Nov. 5 in People en Espa�ol. FOR THESE NOTICIAS AND MORE CLICK HERE AT THE ROUNDTABLE Adweek Media, the Nielsen group that houses Adweek, Brandweek, Mediaweek and Marketing y Medios, invites you to join At The Roundtable, a new online community designed for professionals in the marketing, media and agency industries. Just click HERE to get started. At The Roundtable lets users build profiles, connect with others, look for new jobs and recruit new hires. Registration is free.
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