Agencies, Freelancers, Design, Copywriting & more.: [Copyblogger] A WordPress Theme for Serious Online Publishers

A WordPress Theme for Serious Online Publishers

A WordPress Theme for Serious Online Publishers

WordPress Theme

Once upon a time, there was a young man who wanted to become a web designer.

Trained as an engineer, he nonetheless had a great eye, an advanced understanding of SEO-friendly code, and a unique style that set him apart from the crowd. But he was just starting out and needed a break.

Thanks to a strange combination of coincidence and connections, the young man got to know a crusty old marketing guy. The marketing guy had no design skills, but he could recognize talent and great design when he saw it.

Of course, the crusty old marketing guy convinced the talented young designer to produce a custom WordPress theme for peanuts. Such is the way of life, but this time, there was a huge upside.

Or so it seemed.

The design dressed up a young blog that was quickly growing in popularity. As that blog took off, the young designer instantly had more work than he could handle thanks to the exposure. But that instant success had a dark side, as it often does.

You might have guessed by now that the designer is Chris Pearson, the blog in question is Copyblogger, and the crusty old marketing guy is… well, we don't have to spell everything out, do we?

Here's the rest of the story…

Basically, Chris became so overwhelmed, he stopped taking clients all together. It didn't matter how much he was offered, he just said no every time. Part of this was my fault, as I kept telling him that doing client work wasn't the best online business model.

Chris and I did several projects together that made him a nice chunk of change, so he disappeared for a while. He was determined to find a business model that allowed him to do what he loved (build killer themes) without managing clients and juggling deadlines imposed by others.

Enter Thesis, a high-quality WordPress theme and support community.

Just another WordPress theme? Hardly. Thesis is a search-engine optimized HTML + CSS + PHP framework equipped with an innovative options panel that makes it easy for anyone to run a professional customized blog or website (without being a code jockey).

You can check out the latest and greatest features here, but there's much more to come. And at this point, every new and improved version of Thesis is provided free-of-charge to members, but that's not going to last forever. And in case you're wondering, the initial users are ecstatic.

Why am I telling you this?

Well, besides being the most advanced framework for WordPress to date and extremely relevant to the Copyblogger audience, I've been working with Chris behind-the-scenes since the inception of the Thesis project. Now I'm coming out from behind the curtain to announce that Chris and I are partners in DIY Themes, and we've got bigger and better things on the way.

So, if you're looking for a high-powered and easily-customizable framework that makes WordPress better than… well, WordPress, Thesis is certainly worth a look. As I said, charter members of the Thesis community will get huge value as early adopters, so we hope to see you soon.

P.S. For all you affiliate marketers out there, I'll have more Thesis news later this week.

About the Author: Brian Clark is the founding editor of Copyblogger, and co-founder of Teaching Sells and Lateral Action. Get more from Brian on Twitter.