MyM Weekly Update

The Weekly Marketing y Medios Report is online. Enjoy the long weekend!		July 02, 2008
Univision Stations Top June News Ratings in L.A., N.Y. July 02, 2008 - KMEX Univision 34 in Los Angeles and WXTV Univision 41 in New York claimed the most-watched newscasts, per Nielsen. Al D�a Kicks Up Soccer Event July 01, 2008 - The Spanish daily has created Copa Al D�a, a statewide f�tbol competition for players, ages 12-16, supported by regional marketers and managed by Enrique Borja, president of Mexico's pro team, Tigres de Monterrey. Tribune Names John Trainor GM, Hoy, Chicago July 01, 2008 - The co-founder and chairman of Hispanic Solutions joins the Spanish daily on July 14, filling the post left vacant in May by Julian Posada. Home Depot, Univision Debut Web Fix-it Show July 01, 2008 - The home improvement retailer has partnered with the Web portal in an online remodeling and repair show called "Handyman Al Rescate." GolTV, OneLink Ink Carriage Deal June 30, 2008 - The soccer net will begin broadcasting tomorrow (July 1) in Puerto Rico via OneLink Communications' digital basic channel, the companies said today. Yahoo! Telemundo, Ford Mount 'El Crossover' June 30, 2008 - The Web portal debuts an online lifestyle section today in English created to showcase Latinos who have impacted American culture while staying true to their heritage. Ford Flex, Telemundo Find Novela Way To Reach Latinos June 30, 2008 - Automaker targets "Nuevo Latinos" in a multiplatform campaign that includes a lead role on a network created mini airing via TV in top markets, online. Tecate Light Targets Hispanics in English, Spanish June 30, 2008 - The Heineken USA brand eyes U.S.-born Latinos with its first English creative to cut into the import light beer category. Pizza Hut Serves Pasta Ads in Spanish June 27, 2008 - The restaurant chain debuts Hispanic-targeted TV and radio spots touting its Tuscani pastas to noodle-loving Latino consumers beginning on Sunday (June 29). UPDATED: Sedano's Taps Rep�blica; Parts With Siboney USA June 27, 2008 - The Hispanic ad shop will serve as the lead agency for the regional chain, responsible for advertising, promotions, PR and community initiatives. Cultural Cues Key to Reaching Hispanics June 26, 2008 - Original TV ads created for U.S. Latinos on average are more likely to resonate than advertising in English that has been translated into Spanish, per Nielsen IAG. El Nuevo Herald's Pizarro to Retire June 26, 2008 - The Spanish-language daily's longtime vp and business manager (shown here) has played a pivotal roll in the launch and success of the newspaper. Wise Teams Up With Red Sox, Mets June 26, 2008 - A month-long promotion will target young consumers, with Hispanics serving as the sweet spot, through local TV, radio, in-store and outdoor ads. FOR THESE NOTICIAS AND MORE CLICK HERE AT THE ROUNDTABLE Adweek Media, the Nielsen group that houses Adweek, Brandweek, Mediaweek and Marketing y Medios, invites you to join At The Roundtable, a new online community designed for professionals in the marketing, media and agency industries. Just click HERE to get started. At The Roundtable lets users build profiles, connect with others, look for new jobs and recruit new hires. Registration is free.
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