MyM Monthly Update

The July Hispanic Marketing Report is online and in print.		July 14, 2008
Pepsi's Sierra Mist Aims Ads at Multicultural Consumers July 14, 2008 - The soft drink maker wants to "Refresh your mind" in a dual market TV, radio and Web campaign out today targeting multiethnic consumers in English and Latinos in Spanish. Hispanic Marketing Report: Affluent in Spanish July 14, 2008 - Marketers are looking beyond soccer and telenovelas to reach this emerging Latino demo. Art exhibitions at prestigious galleries and museums sponsored by Lexus, professional tennis tournaments featuring the sport's biggest names and exclusive tastings at The Palm of high-end Casa Herradura tequilas are among the innovative ways that marketers are seeking out this elusive consumer segment. Hispanic Marketing Report: Rogue Star July 14, 2008 - A spot for the Nissan CUV was the most liked Spanish TV spot for the first half of 2008, per Nielsen IAG. ESPN Deportes to Broadcast MLB All-Star Game on Radio, TV and Web July 11, 2008 - The cable net will provide live coverage of the "Midsummer Classic" in Spanish from Yankee Stadium beginning July 13, culminating with the game's radio broadcast July 15. Hispanic Ad Spend Up 3% in 2007 July 10, 2008 - Advertising spending in Spanish-language media reached $5.78 billion in 2007, up 3 percent from $5.63 billion in 2006, with cable TV showing a 76 percent jump, buoyed by the addition of two networks to the measurement, per Nielsen Monitor-Plus. FOR THESE NOTICIAS AND MORE CLICK HERE
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