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What's a Blog?
As we get settled into 2008, I’m really looking forward to see how things evolve in the world of blogging. Just in the two year’s Copyblogger been live, things have changed a lot. And yet, we’re barely into the new year and I have repeatedly bumped up against old school bloggers who are still spouting the same dogma from circa 2004. What’s scary is that these blogging “experts” are in the marketing and public relations field, and should be a bit more in tune with what’s happening now and what’s coming next. Even scarier, these “experts” purport to advise the Fortune 500. These are the people Hugh MacLeod says are serving meatball sundaes to the clueless corporate crowd. You’ve heard the old saws before:
Hey, I’ve certainly got no problem with blogging advice, but I’d certainly like it to reflect the current state of the art. And when it comes to things like post length and frequency, what ever happened to it depends? It depends on your audience, your goals, your resources, and what works… right? And if we listen to these time warp pundits, how would we ever create anything remarkable when we’re all cookie-cutter blogging? When it comes to blogging advice, I try to stick to fundamentals of solid writing. Ultimately, blogging is just a platform that doesn’t alter the basics. You’re either writing something compelling that resonates with readers, or you’re not. I’ve spent a lot of time thinking about where blogging is going lately. And I think I’ve got a decent grasp on where it’s at today. But what do you think? What’s a blog? Since some corporate blogging consultants seem to be not paying attention, what have you noticed that’s changed over the years? Where do you think blogging is going? |
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