MyM Weekly Update

The Weekly 'Marketing y Medios' Report.		January 7, 2008
Univision Taps Veteran Sports Marketing Exec Lazarus as EVP, Network Sales January 07, 2008 - The former IMG and NBCU executive will report to David Lawenda, president of advertising sales, and will oversee all ad sales operations for the Univision, TeleFutura and Galavisi�n networks. Ad Spend in 2008 to Increase 4.2% January 07, 2008 - The Summer Olympics and record-setting political advertising will largely drive spending, with spot TV reaping the lion's share of campaign ad dollars and boosting business 9.9 percent, followed by Spanish language media, up 7.8 percent. Cheetos on the Prowl for Hispanics January 07, 2008 - Frito-Lay is pumping up the cheese puffs' flat sales with a 50 percent boost in ad spend and a focus on older consumers and Hispanics. Chili Lim�n, a limited-time-only flavor, will target Latinos via Spanish radio and outdoor created by Dieste Harmel & Partners. TV Spots to Promote Juanes U.S. Tour, Video Contest January 05, 2008 - Sprint ads created by the Vidal Partnership will air on Spanish TV inviting fans to submit videos online showing what they would say if they had a "ratico" (moment) with the Colombian rocker. Fan videos will be posted on music portal Batanga.com starting Feb. 18. Entravision's KSSE 'Super Estrella' To Launch Morning Show January 04, 2008 - The Los Angeles-based program 'La Regadera con La Chokolata' will be hosted by Ysaac Alvarez and Oswaldo Diaz beginning Jan 7. SBS Debuts Regional Mexican Station in Miami January 04, 2008 - Aimed at southern Florida's growing Mexican and Central American population, WZMQ 'La Raza' 106.3 FM breaks the Latino culture barrier in a format flip that introduces Norte�o music to the Tropical-dominated airwaves. PR Newswire Snares Hispanic PR Wire in $5.5M Deal January 03, 2008 - The Latino-owned firm and its sister companies will become a division of PRN, creating a multiplatform press release distribution group offering multicultural services in marketing, media, PR and corporate communications. Hispanic Newspapers Sending Reporters on Campaign Trail January 03, 2008 - Publisher ImpreMedia will have six reporters covering the presidential primary elections at least through the Feb. 5 multi-state "Super-Duper Tuesday." The Tribune Co. will staff the California and Illinois primaries. 'Reader's Digest' Names Alimonti Publisher, 'Selecciones' January 03, 2008 - The associate publisher of the RDA flagship since July 2007, Alimonti succeeds Elizabeth Bradley, who is leaving the company after six years. UPDATED: JC Penney's Hispanic Account in Play January 03, 2008 - The retailer said its Hispanic marketing business is in play, following a decision not to renew its contract with Dieste Harmel & Partners. The client spent more than $30 million during the first 10 months of 2007 in U.S. Hispanic TV alone. Outlook 2008: Media Agencies January 02, 2008 - If the TV writers' strike drags on beyond February, it stands to wreak havoc with the marketing plans of major advertisers, who already are devising alternate strategies. FOR THESE NOTICIAS AND MORE CLICK HERE AT THE ROUNDTABLE Adweek Media, the Nielsen group that houses Adweek, Brandweek, Mediaweek and Marketing y Medios, invites you to join At The Roundtable, a new online community designed for professionals in the marketing, media and agency industries. Just click HERE to get started. At The Roundtable lets users build profiles, connect with others, look for new jobs and recruit new hires. Registration is free.
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