 Why Web Sites Fail for Presidential Hopefuls
U.S. candidates are waiting in vain for voters to seek out their Web sites, says global consultancy Linkfluence. Better for them to reach out and find voters where they hang out online. Marketers take note. By Wendy Melillo more >
 What BP Did To Color Public Perception
The world's second-largest producer of fossil fuels has done a lot of explaining in its seven-year strategy to be seen as pro alternative energy and environmentally friendly. How successful has the effort to be green proven to be? By Gregory Solman more >
How Cheese, Soda and Rice Attract Fans Online
Using recipes, reward programs and other marketing tools, packaged goods companies such as Kraft and Coca-Cola are snagging new online visitors faster than rest of the Net. Who says meatloaf is boring? By Joan Voight more > |
 AT THE ROUNDTABLE
AdweekMedia, the Nielsen group that houses Adweek, Brandweek, Mediaweek and Marketing y Medios, invites you to join At The Roundtable, a new online community designed for professionals in the marketing, media and agency industries. Just click HERE to get started. At The Roundtable lets users build profiles, connect with others, look for new jobs and recruit new hires. Registration is free. |  |  Faith Popcorn: Time for Brands to Whisper
Companies that shout their messages are hopelessly out of tune with angry consumers, says futurist and author Faith Popcorn. Here why she advises Target, GE, Tylenol and others to build their strategies around whispers and honesty. But is asking brands to be subtle asking too much? By Joan Voight more > |
 | Why Going Green Could be Dangerous
Consumers may be clamoring for eco-friendly goods, but brands better not play in the green marketing arena if they don�t grasp the game. Be forewarned: Congress and the FTC will soon be prowling for targets that make vague or confusing green claims . By Wendy Melillo more > |
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