| Top Stories from Adweek IQ |
� Suzuki Seeks Street Cred
Dyesel might not be a household name on the national music scene, but Suzuki hopes the Louisiana rapper helps the company connect with young males in Baton Rouge, La., through hip-hop culture. more �
� Di Cesare Leads YouTube Marketing
Having conquered old media, Chris Di Cesare is now taking on new media as the first director of marketing at YouTube. more �
| More Digital Media Stories |
� Will Microsoft Spin Out aQuantive?
It would seem counterintuitive, considering it spent $6 billion to buy aQuantive, but John Battelle predicts Microsoft will spin it out in 2008. While many have questioned whether Microsoft will keep the Avenue A/Razorfish agency business, few have doubted that the Atlas ad-serving unit is key to Microsoft. Battelle, however, sees a spinout of aQuantive as a publicly traded company with Microsoft as a majority owner. "I'm going out on a limb here," he writes, "but what the hell." Battelle also predicts a Facebook identity crisis, a mini-resurgence from Yahoo! and Google will struggle to break into brand advertising. more �
� Why the Web Will Change Ad Agencies
The growth of Internet advertising is driving clients to demand agencies restructure, according to The Wall Street Journal. Among the far-reaching effects of the growth of interactive advertising, Suzanne Vranica points to client frustration with agencies that often pursue their own agendas by pushing the type of ads they create. "Marketers want more cooperation between the executives who create ads for TV and newspapers and those who craft Web ads or perform less glamorous tasks such as researching consumer behavior," she writes. more �
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